General info
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Creative Director
Singapore
An incredibly passionate Creative Director with over 18 years experience in producing design solutions for a variety of clients and consumers on all platforms.
Experience
Singapore
Aug 2016 - Present
Head of Brand
Eastspring
Creative responsibility for the Eastspring brand.

Oversee all creative produced in Singapore and 10 regional offices.

Conceptualise and produce ideas across multiple media and messaging platforms including digital, print, video, website, and social media.

Creative lead for the redesign of our global website and 10 regional websites.

Manage and mentor a broad and diverse creative team across the region.

Leading the evolution of the Eastspring brand on all platforms.
Singapore
Oct 2009 - Present
Design Director - Asia
Ink
Full creative responsibility of the portfolio of titles for Ink Global in Asia
Clients include: Timeout Singapore, Thai Airways, Jetstar, Dusit and Cebu Pacific.

Employed to modernize all products produced by Ink Global in Asia

Full redesign of all magazines produced in Singapore and Hong Kong

Design of multi language magazines in the Asia Pacific region

Creative direction of all digital products

Recruited and manage a 12 person art and photography department

Responsible for all new business pitches

Responsible for all existing product development

Creative development and production and production of advertising
content for print and digital clients
London
Feb 2009 - Apr 2009
Special Projects Art Director
John Brown Publishing
Art direction of new business pitches - clients included Sky TV
London
Jan 2009 - Aug 2009
Art Director
MediaCom
Concept and production of digital and print media

Art direction of print projects for the in-house creative department

Clients include: BMW, Green Flag
London
Jul 2006 - Dec 2008
Art Director - Ideal Home
IPC Media
Full redesign of the title, oversaw the full redesign of idealhomemagazine.co.uk.

Responsible for the design direction of both brand and every individual page.

Involved in all stages of the magazines content and planning.

Oversaw all photography commissions, personally commissioned all illustration.

Managed and recruited a 6 person art and photography department.
London
Jan 2006 - Jun 2006
Art Director
IPC Media
Art directed the major re-launch of woman magazine, working closely
with IPC media creative director Andy Cowles

Devised new page furniture, logos and layouts, commissioned a brand new font

Directed the existing art department to install the new look
London
Nov 2003 - Jan 2006
Art Director - B Magazine
Hachette Fillipacchi
Full redesign of the title. New logo, new fonts, new design direction throughout

Re-launched issue saw sales jump from 70k to 230k. Sales settled at 185k

Recruited a full art department

Commissioned all photography and illustration
London
Feb 2003 - Nov 2003
Art Editor - Vogue UK
Conde Nast
Long term contract with the world’s biggest fashion magazine

Planning and design of editorial supplements

Page design throughout the main book
London
Nov 2002 - Feb 2003
Associate Art Director - Jaunt
Sibella Publishing
Concept, design and layout from launch issue of this travel magazine launch
Sydney, Australia
Feb 2002 - Nov 2002
Design Consultant
Freelance
Clients include: FHM, Ralph, Ralph Style, Newwoman, VogueLiving and several other titles
London
Jul 1998 - Feb 2002
Art Editor - Livingetc
IPC Media
Design, concepts and layout from pre-launch

Deputised for the Art Director for 8 issues

Involved in 3 major redesigns of the title

Oversaw and commissioned photography of covers, interiors, portraits and food
Education
Southampton
Graphic Design
Southampton Institute of Design
Farnbourough
Graphic Design and Business Studies
Franbourough College of Technology
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