• Led a team of copywriters to conceptualize and develop messaging for brand campaigns to support key marketing initiatives, core products and brand messaging across consumer touchpoints

• Led the development of copy across the digital platform of one of the largest direct selling beauty companies in North America for Direct to Consumer (Avon.com) and social selling Representative businesses (Avonnow.com)
• Led the copy initiatives for Avon’s exclusive collaboration with LG H&H The Face Shop and multiple brands across all copy platforms and channels
• Copywriting, content development, creative direction, digital strategy, storytelling, SEO, SEM, email marketing, lead generation, paid and organic social media and online advertising

Copy Manager, Digital Creative – New Avon – May, 2015-February, 2017
• Managed a team of writers in the development of DTC copy and content for Avon.com and Avonnow.com including all consumer and Representative-facing advertising and email marketing initiatives for North America
• Piloted first consumer paid social media program leading to an increase in ROAS

Senior Copywriter, Digital Creative – Avon – April, 2014-May, 2015
• Worked closely with creative/art directors to manage copy and design synergy of all creative assets to ensure branding across all channels and generate revenue based on plan
• Supported brand marketing and email marketing departments with concepts and copy that elevates the brand to an iconic beauty destination

• Beauty: Clinique, Estee Lauder
• Fashion: Tommy Hilfiger, Kate Spade
• Health: Weight Watchers, EmblemHealth, BrandExtract, HealthiNation

• Concepted, directed and executed outdoor, direct mail, TV, radio and print advertising
• Supported the Executive Creative Director with client branding and positioning
• Supported account service as official creative liaison for all client projects and voice of the creative department
• Worked closely with art directors and designers to execute style guide across multiple brands for graphic and language design consistency

• Managed and executed all online content deliverables relating to new product development and innovations release for WeightWatchers.com
• Worked closely with the product development team, in coordination with designers, project managers and engineers, to successfully launch new tools, products, and all online advertising initiatives
• Contributed to the editorial development team in creating online content such as articles, guides and promotions
• Assisted the online marketing team in launching all direct mail, promotions and offers to ensure communications were consistent with brand positioning and style guides

• Interacted with creative directors, art directors and buyers to determine copy initiatives for FDS advertising
• Concepted and strategized copy execution for print, including direct mail, inserts, and newspaper
• Wrote copy for products and labels using FDS formats and styleguides, ensuring brand quality and consistency

• Managed a creative team of five with a diverse team of copywriters, designers and art directors, dedicated to Compaq/HP account
• Business developed the creative department by acquiring new relationships, presenting to potential clients and responding to RFPs
• Creative team lead and main client interface for engagements on content development and strategy for all channels and placements
• Responsible for casting and directing talent for broadcast productions
• Account experience includes: Idea Integration, Compaq Computer Corp., Hewlett-Packard, Yahoo!, Dell Computers, Houston Grand Opera