Sandra Gayle

Creative Director

Sandra Gayle

Dynamic senior creative management professional with a career to which includes creative development, production, and management of national, international, and global corporate brands. Proven track record of leadership throughout the production lifecycle for a broad range of products and brand standards, guiding everything from concept creation of a recognizable, impactful brand image to production of collateral, advertising, photography, design and other key tools critical to the success of a corporate brand. Expert in catalogue development, production lifecycle management and trend forecasting. Able to leverage extensive experience in all areas of creative production and design to liaise with and direct cross-functional teams, fostering open communications and ensuring unified efforts toward a collaborative goal. Dedicated to bringing businesses to the forefront of their market using leading-edge technology tools to optimize online market penetration and expand brand reach. Adept at working with partners and agencies. Driven to deliver improvements to visual style and processes, resulting in greater efficiency, trending fashion, costing and productivity of all strategic creative.

Solid successes championing and implementing broad range revenue-generating marketing & sales communications from conception to launch and throughout the product lifecycle. Able to translate business requirements into effective advertising campaigns and marketing collateral's while managing diverse creative professionals. Consistently partnering with cross-functionally teams internally and externally to build persuasive creative material to ensure consensus between sales and marketing standards to achieve all project objectives and strategy's under strict corporate brand guidelines. Adapt well to new technology and proactive in implementing innovative processes while ensuring compliance with corporate standards.

Have worked in the consumer goods and media industries over 10 years as Creative Director, Designer, Marketing Manager and Creative Service Manager directing all creative briefs, concepts, sketching, layout, photography, copy, colour corrections, print production and press approvals.

Working with some of the top retail corporations in the consumer goods industries and media print agencies and venders as, Quebecor World, Transcontinental Media, and St Joseph Media, committed to contributing a unique blend of creative vision and execution of strategic and compelling marketing and web initiatives.

Areas of expertise include, creative development, project management, brand development, signage, layout, digital photography new product launch planning and execution, direct mail, conceptualizing and executing trend forward advertisements, catalogues, trade show main features & showroom displays, sales and promotional material.

Attributes and passions include,business savvy, focus on the core business objectives; client focused, intuitive, self starter,enthusiastic, results focused with a key eye to the bottom line. Results oriented and love working towards achieving goals and challenges; genuine, sincere, poised, confident; proactive, collaborative, persuasive, motivator, and flexible.

Work well independently and enjoy collaborating challenging and inspiring teams to achieve. Strong communications both verbally & written with attention to detail in a fast paste evolving environments.

Sandra Gayle

Creative Director

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