Sharon Torres

April 2016 - Present

Director, User Experience– National Association of Realtors – RPR division

- Introduced User Experience Design to the organization

- Established a product design process to align to agile methodology

- Built a UX team to introduce user research, interaction design, information architecture and prototyping to the company

- Established KPIs for User Experience (SUS, NPS and GA) with increases YoY

- Increased usage through redesign of website by 43%

- Increased usage through redesign of mobile app by 28%

Increased engagement metrics for property detail pages by 600%

July 2013 – July 2015 

Director, User Experience Design/Global Design – GreenWave Systems

- Directed a team of User Experience design professionals

- Defined a global User Experience Strategy for all products

- Designed a scalable, modular IoT App experience to work with different clients

- Designed a Guest WiFi App experience bringing in 18% incremental revenue

- Designed a Lighting App experience bringing in 09% incremental revenue

- Introduced a Lean UX process to increase efficiency Created departmental processes and procedures

- Created a user centric culture within the organization

- Participated in Executive Team Meetings as a member of executive staff to set and communicate the global design vision

August 2004 – January 2013 

Director, Experience Design/Creative Director - Kelley Blue Book

- Led a team of User Experience design professionals made up of Visual, Interaction designers and Copywriters

- Defined, approved and enforced the best practices of the experience design of all products

- Created departmental processes and procedures

- Launched multiple products in mobile

- Launched multiple social media campaigns

- Presented the team’s work to executive management for review and feedback

- Managed the creation of a new rich media ad campaign Increased advertising impressions by 30% by monetizing highly trafficked content

- Increased lead volume by 140% by overhauling the design of the entire lead process

May 2000 – January 2003

Sr. Interactive Art Director - Alcone Marketing Group

- Managed a team of web designers and contract designers for the creation and development of all promotional web sites and other online marketing communications. 

- Developed visual brand identities for e-commerce web sites. 

- Designed and developed multimedia CD-ROMS for interactive presentations.

Clients: Burger King, Mazda, Ebay, Dannon, Chrysler, Pernod Ricard