Stacey Balkansky, PMP

Branding and Creative Direction

Chicago, IL

Experienced branding professional and Creative Director with certifications in project management and IBM Design Thinking. Skilled in social media and brand strategy, crafting digital marketing materials and sites, and overseeing creative teams. Proficient in offering constructive feedback to enhance digital and design concepts, maintain brand coherence, and convey essential messages effectively. Dedicated to fostering the growth of team members, resulting in added value for clients and stakeholders.

Social Media

  • Topical Events Social Media SeriesLinks to the posts are available when PDF is downloaded
    Topical Events Social Media Series
    Links to the posts are available when PDF is downloaded
  • Then and Now Social Media SeriesLinks to the posts are available when PDF is downloaded
    Then and Now Social Media Series
    Links to the posts are available when PDF is downloaded
  • Student and Alumni Feature Social Media SeriesLinks to the posts are available when PDF is downloaded
    Student and Alumni Feature Social Media Series
    Links to the posts are available when PDF is downloaded
  • Campus Life Social Media SeriesLinks to the posts are available when PDF is downloaded
    Campus Life Social Media Series
    Links to the posts are available when PDF is downloaded
  • What's In My Office Social Media Series
    What's In My Office Social Media Series

Branding and Brand Guides

  • Chicago Booth Style Guidelines
    Chicago Booth Style Guidelines
  • Chicago Booth 125th Anniversary Guidelines
    Chicago Booth 125th Anniversary Guidelines
  • Chicago Booth London Photography Guidelines
    Chicago Booth London Photography Guidelines
  • Chicago Booth Brand Guidelines
    Chicago Booth Brand Guidelines
  • Smarter Analytics Demand Generation Style Guide
    Smarter Analytics Demand Generation Style Guide
  • IBM Business Analytics Multimedia Style Guide
    IBM Business Analytics Multimedia Style Guide
  • Smarter Analytics Overview Style Guide
    Smarter Analytics Overview Style Guide
  • Business Analytics Multimedia Style Guide
    Business Analytics Multimedia Style Guide
  • Business Analytics Overview Style Guide
    Business Analytics Overview Style Guide
  • Business Analytics Demand Generation Style Guide
    Business Analytics Demand Generation Style Guide
  • Business Analytics Collateral Style Guide
    Business Analytics Collateral Style Guide
  • Aginity Corporate Style Guide
    Aginity Corporate Style Guide
  • Aginity Creative Concept Application
    Aginity Creative Concept Application
  • Aginity System Graphics and Guidance
    Aginity System Graphics and Guidance
  • Aginity System Marketing Assets Style Guide
    Aginity System Marketing Assets Style Guide

Website and Digital Experience

  • Chicago Booth 125th Anniversary Web Page
    Chicago Booth 125th Anniversary Web Page
  • Chicago Booth 125th Anniversary Innovation Pillar Web Page
    Chicago Booth 125th Anniversary Innovation Pillar Web Page
  • Chicago Booth Home Web Page
    Chicago Booth Home Web Page
  • Chicago Booth Academic Collaboration Web Page
    Chicago Booth Academic Collaboration Web Page
  • Chicago Booth Academic Web Page
    Chicago Booth Academic Web Page
  • Chicago Booth Academic Faculty Web Page
    Chicago Booth Academic Faculty Web Page
  • Mindworks Website
    Mindworks Website
  • Mindworks Exhibit Website
    Mindworks Exhibit Website
  • Mindworks Exhibit User Interface
    Mindworks Exhibit User Interface
  • https://www.ibm.com/marketplace/cognitive-computing-ibm-watson/
    https://www.ibm.com/marketplace/cognitive-computing-ibm-watson/
  • http://www.ibm.com/middleware/us-en/
    http://www.ibm.com/middleware/us-en/

Pop-Up Museum

Digital Asset Management System

  • Image Interface
    Image Interface
  • Advanced Search
    Advanced Search
  • Image Interface
    Image Interface
  • Full Time MBA Program
    Full Time MBA Program
  • Image File Type
    Image File Type
  • Facial Recognition
    Facial Recognition

Photography

Creative Director – Integrated Marketing Campaign

  • Awards: BMA for Event Marketing and Tempo Award from the CADM for B-to-B Integrated Marketing Campaigns in the Marketing & Creat
    Awards: BMA for Event Marketing and Tempo Award from the CADM for B-to-B Integrated Marketing Campaigns in the Marketing & Creat
  • Awards: BMA for Event Marketing and Tempo Award from the CADM for B-to-B Integrated Marketing Campaigns in the Marketing & Creat
    Awards: BMA for Event Marketing and Tempo Award from the CADM for B-to-B Integrated Marketing Campaigns in the Marketing & Creat
  • Awards: BMA for Event Marketing and Tempo Award from the CADM for B-to-B Integrated Marketing Campaigns in the Marketing & Creat
    Awards: BMA for Event Marketing and Tempo Award from the CADM for B-to-B Integrated Marketing Campaigns in the Marketing & Creat
  • Directions online animation
    Directions online animation

Infographics

SPSS Corporate Rebrand #1

  • Product Brochure
    Product Brochure
  • Case Study
    Case Study
  • Industry Brief
    Industry Brief
  • Corporate Brochure
    Corporate Brochure
  • Case Study Compendium
    Case Study Compendium
  • Interactive PDF
    Interactive PDF
  • Product insert
    Product insert
  • Flash Drive
    Flash Drive
  • Product Catalog
    Product Catalog
  • Download Screen
    Download Screen
  • PowerPoint slide
    PowerPoint slide
  • White Paper
    White Paper
  • Folder
    Folder
  • Product Packaging
    Product Packaging
  • Student Version Book
    Student Version Book
  • Product Packaging
    Product Packaging
  • Product CD
    Product CD
  • Product Packaging
    Product Packaging
  • Product Catalog
    Product Catalog
  • Tips Booklet
    Tips Booklet
  • Advertisement
    Advertisement
  • Folder
    Folder

Aginity Branding

  • Aginity Marketing Brand Examples
    Aginity Marketing Brand Examples
  • Company Overview Draft
    Company Overview Draft
  • Aginity Corporate Brand Examples
    Aginity Corporate Brand Examples
  • Case Study Template
    Case Study Template
  • HTML Email Draft
    HTML Email Draft
  • Brochure Page
    Brochure Page
  • Brochure Page
    Brochure Page
  • Social Media Tile
    Social Media Tile
  • Social Media Tile
    Social Media Tile
  • Event Setup
    Event Setup
  • Web Page
    Web Page
  • Infographic
    Infographic
  • Insert Template Page
    Insert Template Page
  • Twitter Page
    Twitter Page
  • White Paper Cover Template
    White Paper Cover Template
  • Infographic
    Infographic
  • Autoform Layout
    Autoform Layout
  • Aginity Marketing Brand Guide
    Aginity Marketing Brand Guide
  • Specification Sheet Template
    Specification Sheet Template
  • Brochure Page
    Brochure Page
  • Brochure Page
    Brochure Page
  • Product Brochure Cover Template
    Product Brochure Cover Template
  • Brochure Page
    Brochure Page
  • Brochure Page
    Brochure Page
  • Aginity Corporate Brand Examples
    Aginity Corporate Brand Examples
  • Aginity Corporate Brand Guide
    Aginity Corporate Brand Guide
  • Aginity Marketing Assets Brand Guide
    Aginity Marketing Assets Brand Guide

IBM Smarter Analytics/Business Analytics Branding

  • Postcard Template
    Postcard Template
  • Postcard Template
    Postcard Template
  • Postcard Template
    Postcard Template
  • Postcard Template
    Postcard Template
  • Flyer Template
    Flyer Template
  • Flyer Template
    Flyer Template
  • Flyer Template
    Flyer Template
  • Flyer Template
    Flyer Template
  • Flyer Template
    Flyer Template
  • Buckslip Template
    Buckslip Template
  • HTML Template
    HTML Template
  • Internal Communications
    Internal Communications
  • HTML Email Template
    HTML Email Template
  • Web Banners
    Web Banners
  • HTML Landing Page Templates
    HTML Landing Page Templates
  • Smarter Analytics Multimedia Bumper
    Smarter Analytics Multimedia Bumper
  • Multimedia
    Multimedia
  • Multimedia
    Multimedia
  • Multimedia
    Multimedia
  • Multimedia
    Multimedia
  • Multimedia
    Multimedia
  • Smarter Analytics PowerPoint Template
    Smarter Analytics PowerPoint Template
  • Smarter Analytics PowerPoint Template
    Smarter Analytics PowerPoint Template
  • WinFlash
    WinFlash
  • ValueFlash
    ValueFlash
  • Sales Enablement Internal HTML Template
    Sales Enablement Internal HTML Template
  • Wiki Icon
    Wiki Icon
  • Wiki Icon
    Wiki Icon
  • Wiki Icon
    Wiki Icon
  • Business Analytics Multimedia Brand Guidelines
    Business Analytics Multimedia Brand Guidelines
  • Smarter Analytics Overview Brand Guidelines
    Smarter Analytics Overview Brand Guidelines
  • Smarter Analytics Marketing Communications Brand Guidelines
    Smarter Analytics Marketing Communications Brand Guidelines

Old files

  • IBM Smarter Analytics branding
    IBM Smarter Analytics branding
  • IBM Smarter Analytics branding
    IBM Smarter Analytics branding
  • SPSS Inc. branding
    SPSS Inc. branding
  • International Direct Mail Guide
    International Direct Mail Guide
  • IBM Business Analytics branding
    IBM Business Analytics branding
  • IBM Business Analytics Hexagon Branding
    IBM Business Analytics Hexagon Branding
  • Aginity Branding
    Aginity Branding
  • SPSS Inc. branding: 2004 Business Marketing Award (BMA) for Best Corporate Redesign
    SPSS Inc. branding: 2004 Business Marketing Award (BMA) for Best Corporate Redesign
  • Smarter Analytics Brand Presentation
    Smarter Analytics Brand Presentation
  • topical events
    topical events

IBM Interim Branding for Business Analytics

  • Flyer Template
    Flyer Template
  • HTML Email Template
    HTML Email Template
  • Flyer Template
    Flyer Template
  • Flyer Template
    Flyer Template
  • Postcard Template
    Postcard Template
  • Postcard Template
    Postcard Template
  • Postcard Template
    Postcard Template
  • Postcard Template
    Postcard Template
  • HTML Internal Communications Banner
    HTML Internal Communications Banner
  • HTML Email Template
    HTML Email Template
  • Postcard Template
    Postcard Template
  • Postcard Template
    Postcard Template
  • HTML Internal Communications
    HTML Internal Communications
  • HTML Internal Communications
    HTML Internal Communications
  • Postcard Template
    Postcard Template
  • Buckslip Template
    Buckslip Template
  • Buckslip Template
    Buckslip Template
  • Business Analytics Animated Bumper
    Business Analytics Animated Bumper
  • Business Analytics Icon
    Business Analytics Icon
  • Business Analytics Icon
    Business Analytics Icon
  • Business Analytics Icon
    Business Analytics Icon
  • Business Analytics Icon
    Business Analytics Icon
  • Business Analytics Icon Graphic
    Business Analytics Icon Graphic
  • Business Analytics Icon Graphic
    Business Analytics Icon Graphic
  • Business Analytics Multimedia Style Guide
    Business Analytics Multimedia Style Guide
  • Business Analytics Overview Style Guide
    Business Analytics Overview Style Guide
  • Business Analytics Collateral Style Guide
    Business Analytics Collateral Style Guide
  • Business Analytics Demand Generation Style Guide
    Business Analytics Demand Generation Style Guide

IBM Interim Brand Post Acquisition

  • Flyer Template
    Flyer Template
  • FlyerTemplate
    FlyerTemplate
  • Postcard Template
    Postcard Template
  • Tradeshow Booth Setup
    Tradeshow Booth Setup
  • Tradeshow Banner
    Tradeshow Banner
  • Buckslip Template
    Buckslip Template
  • Buckslip Template
    Buckslip Template
  • Buckslip Template
    Buckslip Template
  • Buckslip Template
    Buckslip Template
  • Demand Generation Mailer
    Demand Generation Mailer
  • Flyer Template
    Flyer Template
  • Postcard Template
    Postcard Template
  • Postcard
    Postcard

SPSS Corporate Rebrand #2

  • Brochure Template
    Brochure Template
  • Case Study Template
    Case Study Template
  • Data Sheet Template
    Data Sheet Template
  • Executive Brief Template
    Executive Brief Template
  • Specification Sheet Template
    Specification Sheet Template
  • Technical Brief Template
    Technical Brief Template
  • Packaging
    Packaging
  • Data Collection Icon
    Data Collection Icon
  • SPSS  Icon
    SPSS Icon
  • Modeler Icon
    Modeler Icon
  • SPSS Text Analytics Icon
    SPSS Text Analytics Icon
  • DecisionTime Icon
    DecisionTime Icon
  • ShowCase Icon
    ShowCase Icon
  • Training Icon
    Training Icon
  • VizDesigner Icon
    VizDesigner Icon

Creative Direction – Multimedia (links available upon request)

  • Cognos Mobile video
    Cognos Mobile video
  • Videos
    Videos
  • AnalyticsZone video
    AnalyticsZone video
  • Insider Threat Detection video
    Insider Threat Detection video
  • Quota Management
    Quota Management
  • Asset Productivity video
    Asset Productivity video
  • Analytical Decision Making video
    Analytical Decision Making video
  • Social Media Analytics video
    Social Media Analytics video

Creative and Information Architecture Direction – Mobile app

Art Direction and Design – Social Media Graphics

Art Direction and Design – Pat PureSystems Social Media Series

Creative Direction – Illustration

  • Illustrations
    Illustrations

Design

  • Collateral
    Collateral