Tara Croft
Branding/Editorial Direction/Content Guidance/Writing
New York, NY
Having written for the magazine, advertising and marketing worlds, Tara has been engaging readers while remaining true to brands and audiences for more than two decades.
She ran the first website at Chicago magazine, experienced the rise and fall of a startup, joined a fledgling business magazine and branded products and services for the ad world.
From travel to finance, Tara's writing has covered the broad spectrum of subjects for the broad spectrum of media.
She ran the first website at Chicago magazine, experienced the rise and fall of a startup, joined a fledgling business magazine and branded products and services for the ad world.
From travel to finance, Tara's writing has covered the broad spectrum of subjects for the broad spectrum of media.
Selected work
Brand Voice and Tone for Hudson Valley Jane

Hudson Valley Jane landing page positioning

Hudson Valley Jane "about" writing

Hudson Valley Jane brand descriptions
Content Strategy, Narrative Positioning and Copywriting for IBM
IBM API Connect
IBM API Connect
IBM API Connect
IBM API Connect
IBM API Connect
IBM API Connect
Content Strategy and Copywriting for City National Rochdale
City National Rochdale (cnr.com): Content Strategy and Copywriting
City National Rochdale (cnr.com): Content Strategy and Copywriting
City National Rochdale (cnr.com): Content Strategy and Copywriting
City National Rochdale (cnr.com): Content Strategy and Copywriting
City National Rochdale (cnr.com): Content Strategy and Copywriting
Branding, Naming, Positioning and Copywriting for Fit For Life
SPRI Sizzle Reel Editing Consulting and Copywriting
PetWell Brand Positioning and Copywriting
PetWell Brand Positioning and Copywriting
PetWell Brand Positioning and Copywriting
Product Positioning and Copywriting for Blue Corner Solutions
Product Positioning, Tagline and Copywriting for Gondo
Concept Development
Sappy Paper - Printer of the Year - Print Ad
Sappi Paper - Printer of the Year - Postcards
Serena del Mar - Brand Intro 1
Serena del Mar - Brand Intro 2
BMO Engagement Concept 1 - GenBMO
Bloomberg Verbal Identity - New Hire Orientation
IBM Infographic - Marketers of the Future
VSA Internship Guide
BMO Engagement Concept 2 - BMO POV
Banking Writing
BAML Community Development Banking Ad
BAML Healthcare White Paper
BAML Middle Market Brochure
BAML Community Development Banking - Digital Brochure
BAML IndexOnline Digital Brochure
BAML Environmental Business Initiatives
BAML Healthcare Capabilities Card
BAML Capabilities Print Ad - Religious Orgs
Bank of America Merrill Lynch - Credit Brochure
Financial Marketing
Ad: Insurance Woman of the Year
Oppenheimer - Barron's Ad
Oppenheimer - Awards Flyer
Oppenheimer - CLO Magazine Ad
Golub Capital - Print & Banner Ad
QBE Home Page
QBE Business Insurance
QBE Business Insurance
QBE Personal Insurance
Spectra Fund Postcard
Annual Shareholder Letter
Annual Shareholder Letter
Annual Shareholder Letter
Annual Shareholder Letter
Annual Shareholder Letter
Alger Website
Alger Website
Alger Website
Alger Website
Alger Website
Spectra Green Fund Flyer
Spectra Green Fund Flyer
Spectra Fund Brochure
Spectra Fund Brochure
Spectra Fund Brochure
Spectra Fund Brochure
Spectra Fund Brochure
Analyst Q&A
Spectra Fund Brochure
Analyst Q&A
Analyst Q&A
Spectra Fund Brochure
Alger Analyst Q&A
Alger Analyst Q&A
Alger Analyst Q&A
China Fund Flyer
Behavioral Investing White Paper for Advisors
Behavioral Investing White Paper for Advisors
Behavioral Investing White Paper for Advisors
Behavioral Investing White Paper for Advisors
Behavioral Investing White Paper for Advisors for Advisors
Behavioral Investing White Paper for Advisors
Behavioral Investing White Paper for Advisors
Behavioral Investing White Paper for Advisors
Behavioral Investing White Paper for Advisors
Spectra Fund Website
Spectra Fund Website
Spectra Fund Website
Spectra Fund Website
Spectra Fund Website
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Alger Capabilities Brochure
Agency Work
Schwab Site: Advisors Turning Independent
Schwab Site: Advisors Turning Independent
Schwab Site: Advisors Turning Independent
Schwab Case Studies
Schwab Case Studies
Schwab Case Studies
Schwab Case Studies
Ameriprise Dream Book
Ameriprise Dream Book
Ameriprise Dream Book
Ameriprise Dream Book
Ameriprise Dream Book
Ameriprise Dream Book
Ameriprise Dream Book
Ameriprise Dream Book
Ameriprise Dream Book
PerTrac Website
DiscoverReady Website Concepts
DiscoverReady Website Concepts
DiscoverReady Website
DiscoverReady Website
DiscoverReady Website
DiscoverReady Website
DiscoverReady Website
DiscoverReady Website
DiscoverReady Website
DiscoverReady Website
DiscoverReady Website
DiscoverReady Website Concepts
DiscoverReady Website Concepts
Bloomberg Diversity Concept
Bloomberg Diversity Concept
Bloomberg Diversity Concept
Bloomberg Diversity Concept
Bloomberg Diversity Concept
Bloomberg Diversity Concept
Bloomberg Diversity Concept
Bloomberg Diversity Concept
Bloomberg Diversity Concept
Bloomberg Diversity Concept
DiscoverReady Sales Brochure
DiscoverReady Sales Brochure
DiscoverReady Sales Brochure
DiscoverReady Sales Brochure
DiscoverReady Sales Brochure
DiscoverReady Sales Brochure
Citi Brochure: Committed to Women Advisors
Citi Brochure: Committed to Women Advisors
Citi Brochure: Committed to Women Advisors
Citi Brochure: Committed to Women Advisors
Citi Brochure: Committed to Women Advisors
Business Journalism
It's a Dog's Life
It's a Dog's Life
Building Teva
Building Teva
Building Teva
Building Teva
Building Teva
Rehab Looks Fab
Rehab Looks Fab
Rehab Looks Fab
Rehab Looks Fab
Rehab Looks Fab
Whole Foods vs. Wild Oats
Wild Oats
Wild Oats
Procter & Gamble Innovation Feature Story
Procter & Gamble Innovation Feature Story
Procter & Gamble Innovation Feature Story
Procter & Gamble Innovation Feature Story
Procter & Gamble Innovation Feature Story
University Inc.
University Inc.
University Inc.
Postmortem: Medco
Postmortem: Medco
Fancy Ice Cream
Postmortem: Medco
Postmortem: Medco
Whole Foods
Whole Foods
Buying Bristol-Myers
Buying Bristol-Myers
Buying Bristol-Myers
Buying Bristol-Myers
Buying Bristol-Myers
Buying Bristol-Myers
Buying Bristol-Myers
Buying Bristol-Myers
Kid in the Candy Store
Kid in the Candy Store
Kid in the Candy Store
Kid in the Candy Store
Taking on Botox
Taking on Botox
Taking on Botox
Taking on Botox
McDonald's & Chipotle
McDonald's & Chipotle
McDonald's & Chipotle
McDonald's & Chipotle
Eli Lilly Goes Biotech
Eli Lilly Goes Biotech
Bidding for Ocean Spray
Shire's Pipeline
Shire's Pipeline
Low-Carb Market
Pernod Ricard Feature
Pernod Ricard Feature
Pernod Ricard Feature
Magazine Writing
Edge City
Edge City
Edge City
Edge City
Edge City
Edge City
Celebrity Style
Celebrity Style
Bright Lights
Summer: A User's Guide
Summer: A User's Guide
Summer: A User's Guide
Summer: A User's Guide
Summer: A User's Guide
Summer: A User's Guide
Summer: A User's Guide
Summer: A User's Guide
Summer: A User's Guide
Summer: A User's Guide
Summer: A User's Guide
Summer: A User's Guide
Chicago Magazine Bar Guide
Chicago Magazine Bar Guide
Chicago Magazine Bar Guide
Chicago Magazine Bar Guide
Chicago Magazine Bar Guide
Chicago Magazine Bar Guide
Chicago Magazine Bar Guide
Chicago Magazine Bar Guide
Chicago Magazine Bar Guide
Chicago Magazine Bar Guide
Chicago Magazine Bar Guide
Paper Magazine: Chicago Travel Feature
Paper Magazine: Chicago Travel Feature
Paper Magazine: Chicago Travel Feature
No Bull - Chicago Travel
Time Out New York: Escapes on the A Train
Time Out New York: Escapes on the A Train
Time Out New York: Escapes on the A Train
Time Out New York: Escapes on the A Train
Time Out New York: Escapes on the A Train
Morning Talk Column
Morning Talk Column
Morning Talk Column
Morning Talk Column
View Tara's Resume for more information. |taracroft@me.com