Tara Croft

Branding/Editorial Direction/Content Guidance/Writing

New York, NY

Having written for the magazine, advertising and marketing worlds, Tara has been engaging readers while remaining true to brands and audiences for more than two decades.

She ran the first website at Chicago magazine, experienced the rise and fall of a startup, joined a fledgling business magazine and branded products and services for the ad world.

From travel to finance, Tara's writing has covered the broad spectrum of subjects for the broad spectrum of media.

Content Strategy, Narrative Positioning and Copywriting for IBM

  • IBM API Connect
    IBM API Connect
  • IBM API Connect
    IBM API Connect
  • IBM API Connect
    IBM API Connect
  • IBM API Connect
    IBM API Connect
  • IBM API Connect
    IBM API Connect
  • IBM API Connect
    IBM API Connect

Content Strategy and Copywriting for City National Rochdale

  • City National Rochdale (cnr.com): Content Strategy and Copywriting
    City National Rochdale (cnr.com): Content Strategy and Copywriting
  • City National Rochdale (cnr.com): Content Strategy and Copywriting
    City National Rochdale (cnr.com): Content Strategy and Copywriting
  • City National Rochdale (cnr.com): Content Strategy and Copywriting
    City National Rochdale (cnr.com): Content Strategy and Copywriting
  • City National Rochdale (cnr.com): Content Strategy and Copywriting
    City National Rochdale (cnr.com): Content Strategy and Copywriting
  • City National Rochdale (cnr.com): Content Strategy and Copywriting
    City National Rochdale (cnr.com): Content Strategy and Copywriting

Branding, Naming, Positioning and Copywriting for Fit For Life

  • SPRI Sizzle Reel Editing Consulting and Copywriting
    SPRI Sizzle Reel Editing Consulting and Copywriting
  • PetWell Brand Positioning and Copywriting
    PetWell Brand Positioning and Copywriting
  • PetWell Brand Positioning and Copywriting
    PetWell Brand Positioning and Copywriting
  • PetWell Brand Positioning and Copywriting
    PetWell Brand Positioning and Copywriting

Product Positioning and Copywriting for Blue Corner Solutions

  • Product Positioning, Tagline and Copywriting for Gondo
    Product Positioning, Tagline and Copywriting for Gondo

Concept Development

  • Sappy Paper - Printer of the Year - Print Ad
    Sappy Paper - Printer of the Year - Print Ad
  • Sappi Paper - Printer of the Year - Postcards
    Sappi Paper - Printer of the Year - Postcards
  • Serena del Mar - Brand Intro 1
    Serena del Mar - Brand Intro 1
  • Serena del Mar - Brand Intro 2
    Serena del Mar - Brand Intro 2
  • BMO Engagement Concept 1 - GenBMO
    BMO Engagement Concept 1 - GenBMO
  • Bloomberg Verbal Identity - New Hire Orientation
    Bloomberg Verbal Identity - New Hire Orientation
  • IBM Infographic - Marketers of the Future
    IBM Infographic - Marketers of the Future
  • VSA Internship Guide
    VSA Internship Guide
  • BMO Engagement Concept 2 - BMO POV
    BMO Engagement Concept 2 - BMO POV

Banking Writing

  • BAML Community Development Banking Ad
    BAML Community Development Banking Ad
  • BAML Healthcare White Paper
    BAML Healthcare White Paper
  • BAML Middle Market Brochure
    BAML Middle Market Brochure
  • BAML Community Development Banking - Digital Brochure
    BAML Community Development Banking - Digital Brochure
  • BAML IndexOnline Digital Brochure
    BAML IndexOnline Digital Brochure
  • BAML Environmental Business Initiatives
    BAML Environmental Business Initiatives
  • BAML Healthcare Capabilities Card
    BAML Healthcare Capabilities Card
  • BAML Capabilities Print Ad - Religious Orgs
    BAML Capabilities Print Ad - Religious Orgs
  • Bank of America Merrill Lynch - Credit Brochure
    Bank of America Merrill Lynch - Credit Brochure

Financial Marketing

  • Ad: Insurance Woman of the Year
    Ad: Insurance Woman of the Year
  • Oppenheimer - Barron's Ad
    Oppenheimer - Barron's Ad
  • Oppenheimer - Awards Flyer
    Oppenheimer - Awards Flyer
  • Oppenheimer - CLO Magazine Ad
    Oppenheimer - CLO Magazine Ad
  • Golub Capital - Print & Banner Ad
    Golub Capital - Print & Banner Ad
  • QBE Home Page
    QBE Home Page
  • QBE Business Insurance
    QBE Business Insurance
  • QBE Business Insurance
    QBE Business Insurance
  • QBE Personal Insurance
    QBE Personal Insurance
  • Spectra Fund Postcard
    Spectra Fund Postcard
  • Annual Shareholder Letter
    Annual Shareholder Letter
  • Annual Shareholder Letter
    Annual Shareholder Letter
  • Annual Shareholder Letter
    Annual Shareholder Letter
  • Annual Shareholder Letter
    Annual Shareholder Letter
  • Annual Shareholder Letter
    Annual Shareholder Letter
  • Alger Website
    Alger Website
  • Alger Website
    Alger Website
  • Alger Website
    Alger Website
  • Alger Website
    Alger Website
  • Alger Website
    Alger Website
  • Spectra Green Fund Flyer
    Spectra Green Fund Flyer
  • Spectra Green Fund Flyer
    Spectra Green Fund Flyer
  • Spectra Fund Brochure
    Spectra Fund Brochure
  • Spectra Fund Brochure
    Spectra Fund Brochure
  • Spectra Fund Brochure
    Spectra Fund Brochure
  • Spectra Fund Brochure
    Spectra Fund Brochure
  • Spectra Fund Brochure
    Spectra Fund Brochure
  • Analyst Q&A
    Analyst Q&A
  • Spectra Fund Brochure
    Spectra Fund Brochure
  • Analyst Q&A
    Analyst Q&A
  • Analyst Q&A
    Analyst Q&A
  • Spectra Fund Brochure
    Spectra Fund Brochure
  • Alger Analyst Q&A
    Alger Analyst Q&A
  • Alger Analyst Q&A
    Alger Analyst Q&A
  • Alger Analyst Q&A
    Alger Analyst Q&A
  • China Fund Flyer
    China Fund Flyer
  • Behavioral Investing White Paper for Advisors
    Behavioral Investing White Paper for Advisors
  • Behavioral Investing White Paper for Advisors
    Behavioral Investing White Paper for Advisors
  • Behavioral Investing White Paper for Advisors
    Behavioral Investing White Paper for Advisors
  • Behavioral Investing White Paper for Advisors
    Behavioral Investing White Paper for Advisors
  • Behavioral Investing White Paper for Advisors for Advisors
    Behavioral Investing White Paper for Advisors for Advisors
  • Behavioral Investing White Paper for Advisors
    Behavioral Investing White Paper for Advisors
  • Behavioral Investing White Paper for Advisors
    Behavioral Investing White Paper for Advisors
  • Behavioral Investing White Paper for Advisors
    Behavioral Investing White Paper for Advisors
  • Behavioral Investing White Paper for Advisors
    Behavioral Investing White Paper for Advisors
  • Spectra Fund Website
    Spectra Fund Website
  • Spectra Fund Website
    Spectra Fund Website
  • Spectra Fund Website
    Spectra Fund Website
  • Spectra Fund Website
    Spectra Fund Website
  • Spectra Fund Website
    Spectra Fund Website
  • Alger Capabilities Brochure
    Alger Capabilities Brochure
  • Alger Capabilities Brochure
    Alger Capabilities Brochure
  • Alger Capabilities Brochure
    Alger Capabilities Brochure
  • Alger Capabilities Brochure
    Alger Capabilities Brochure
  • Alger Capabilities Brochure
    Alger Capabilities Brochure
  • Alger Capabilities Brochure
    Alger Capabilities Brochure
  • Alger Capabilities Brochure
    Alger Capabilities Brochure
  • Alger Capabilities Brochure
    Alger Capabilities Brochure
  • Alger Capabilities Brochure
    Alger Capabilities Brochure
  • Alger Capabilities Brochure
    Alger Capabilities Brochure
  • Alger Capabilities Brochure
    Alger Capabilities Brochure

Agency Work

  • Schwab Site: Advisors Turning Independent
    Schwab Site: Advisors Turning Independent
  • Schwab Site: Advisors Turning Independent
    Schwab Site: Advisors Turning Independent
  • Schwab Site: Advisors Turning Independent
    Schwab Site: Advisors Turning Independent
  • Schwab Case Studies
    Schwab Case Studies
  • Schwab Case Studies
    Schwab Case Studies
  • Schwab Case Studies
    Schwab Case Studies
  • Schwab Case Studies
    Schwab Case Studies
  • Ameriprise Dream Book
    Ameriprise Dream Book
  • Ameriprise Dream Book
    Ameriprise Dream Book
  • Ameriprise Dream Book
    Ameriprise Dream Book
  • Ameriprise Dream Book
    Ameriprise Dream Book
  • Ameriprise Dream Book
    Ameriprise Dream Book
  • Ameriprise Dream Book
    Ameriprise Dream Book
  • Ameriprise Dream Book
    Ameriprise Dream Book
  • Ameriprise Dream Book
    Ameriprise Dream Book
  • Ameriprise Dream Book
    Ameriprise Dream Book
  • PerTrac Website
    PerTrac Website
  • DiscoverReady Website Concepts
    DiscoverReady Website Concepts
  • DiscoverReady Website Concepts
    DiscoverReady Website Concepts
  • DiscoverReady Website
    DiscoverReady Website
  • DiscoverReady Website
    DiscoverReady Website
  • DiscoverReady Website
    DiscoverReady Website
  • DiscoverReady Website
    DiscoverReady Website
  • DiscoverReady Website
    DiscoverReady Website
  • DiscoverReady Website
    DiscoverReady Website
  • DiscoverReady Website
    DiscoverReady Website
  • DiscoverReady Website
    DiscoverReady Website
  • DiscoverReady Website
    DiscoverReady Website
  • DiscoverReady Website Concepts
    DiscoverReady Website Concepts
  • DiscoverReady Website Concepts
    DiscoverReady Website Concepts
  • Bloomberg Diversity Concept
    Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
    Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
    Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
    Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
    Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
    Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
    Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
    Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
    Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
    Bloomberg Diversity Concept
  • DiscoverReady Sales Brochure
    DiscoverReady Sales Brochure
  • DiscoverReady Sales Brochure
    DiscoverReady Sales Brochure
  • DiscoverReady Sales Brochure
    DiscoverReady Sales Brochure
  • DiscoverReady Sales Brochure
    DiscoverReady Sales Brochure
  • DiscoverReady Sales Brochure
    DiscoverReady Sales Brochure
  • DiscoverReady Sales Brochure
    DiscoverReady Sales Brochure
  • Citi Brochure: Committed to Women Advisors
    Citi Brochure: Committed to Women Advisors
  • Citi Brochure: Committed to Women Advisors
    Citi Brochure: Committed to Women Advisors
  • Citi Brochure: Committed to Women Advisors
    Citi Brochure: Committed to Women Advisors
  • Citi Brochure: Committed to Women Advisors
    Citi Brochure: Committed to Women Advisors
  • Citi Brochure: Committed to Women Advisors
    Citi Brochure: Committed to Women Advisors

Business Journalism

  • It's a Dog's Life
    It's a Dog's Life
  • It's a Dog's Life
    It's a Dog's Life
  • Building Teva
    Building Teva
  • Building Teva
    Building Teva
  • Building Teva
    Building Teva
  • Building Teva
    Building Teva
  • Building Teva
    Building Teva
  • Rehab Looks Fab
    Rehab Looks Fab
  • Rehab Looks Fab
    Rehab Looks Fab
  • Rehab Looks Fab
    Rehab Looks Fab
  • Rehab Looks Fab
    Rehab Looks Fab
  • Rehab Looks Fab
    Rehab Looks Fab
  • Whole Foods vs. Wild Oats
    Whole Foods vs. Wild Oats
  • Wild Oats
    Wild Oats
  • Wild Oats
    Wild Oats
  • Procter & Gamble Innovation Feature Story
    Procter & Gamble Innovation Feature Story
  • Procter & Gamble Innovation Feature Story
    Procter & Gamble Innovation Feature Story
  • Procter & Gamble Innovation Feature Story
    Procter & Gamble Innovation Feature Story
  • Procter & Gamble Innovation Feature Story
    Procter & Gamble Innovation Feature Story
  • Procter & Gamble Innovation Feature Story
    Procter & Gamble Innovation Feature Story
  • University Inc.
    University Inc.
  • University Inc.
    University Inc.
  • University Inc.
    University Inc.
  • Postmortem: Medco
    Postmortem: Medco
  • Postmortem: Medco
    Postmortem: Medco
  • Fancy Ice Cream
    Fancy Ice Cream
  • Postmortem: Medco
    Postmortem: Medco
  • Postmortem: Medco
    Postmortem: Medco
  • Whole Foods
    Whole Foods
  • Whole Foods
    Whole Foods
  • Buying Bristol-Myers
    Buying Bristol-Myers
  • Buying Bristol-Myers
    Buying Bristol-Myers
  • Buying Bristol-Myers
    Buying Bristol-Myers
  • Buying Bristol-Myers
    Buying Bristol-Myers
  • Buying Bristol-Myers
    Buying Bristol-Myers
  • Buying Bristol-Myers
    Buying Bristol-Myers
  • Buying Bristol-Myers
    Buying Bristol-Myers
  • Buying Bristol-Myers
    Buying Bristol-Myers
  • Kid in the Candy Store
    Kid in the Candy Store
  • Kid in the Candy Store
    Kid in the Candy Store
  • Kid in the Candy Store
    Kid in the Candy Store
  • Kid in the Candy Store
    Kid in the Candy Store
  • Taking on Botox
    Taking on Botox
  • Taking on Botox
    Taking on Botox
  • Taking on Botox
    Taking on Botox
  • Taking on Botox
    Taking on Botox
  • McDonald's & Chipotle
    McDonald's & Chipotle
  • McDonald's & Chipotle
    McDonald's & Chipotle
  • McDonald's & Chipotle
    McDonald's & Chipotle
  • McDonald's & Chipotle
    McDonald's & Chipotle
  • Eli Lilly Goes Biotech
    Eli Lilly Goes Biotech
  • Eli Lilly Goes Biotech
    Eli Lilly Goes Biotech
  • Bidding for Ocean Spray
    Bidding for Ocean Spray
  • Shire's Pipeline
    Shire's Pipeline
  • Shire's Pipeline
    Shire's Pipeline
  • Low-Carb Market
    Low-Carb Market
  • Pernod Ricard Feature
    Pernod Ricard Feature
  • Pernod Ricard Feature
    Pernod Ricard Feature
  • Pernod Ricard Feature
    Pernod Ricard Feature

Magazine Writing

  • Edge City
    Edge City
  • Edge City
    Edge City
  • Edge City
    Edge City
  • Edge City
    Edge City
  • Edge City
    Edge City
  • Edge City
    Edge City
  • Celebrity Style
    Celebrity Style
  • Celebrity Style
    Celebrity Style
  • Bright Lights
    Bright Lights
  • Summer: A User's Guide
    Summer: A User's Guide
  • Summer: A User's Guide
    Summer: A User's Guide
  • Summer: A User's Guide
    Summer: A User's Guide
  • Summer: A User's Guide
    Summer: A User's Guide
  • Summer: A User's Guide
    Summer: A User's Guide
  • Summer: A User's Guide
    Summer: A User's Guide
  • Summer: A User's Guide
    Summer: A User's Guide
  • Summer: A User's Guide
    Summer: A User's Guide
  • Summer: A User's Guide
    Summer: A User's Guide
  • Summer: A User's Guide
    Summer: A User's Guide
  • Summer: A User's Guide
    Summer: A User's Guide
  • Summer: A User's Guide
    Summer: A User's Guide
  • Chicago Magazine Bar Guide
    Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
    Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
    Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
    Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
    Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
    Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
    Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
    Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
    Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
    Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
    Chicago Magazine Bar Guide
  • Paper Magazine: Chicago Travel Feature
    Paper Magazine: Chicago Travel Feature
  • Paper Magazine: Chicago Travel Feature
    Paper Magazine: Chicago Travel Feature
  • Paper Magazine: Chicago Travel Feature
    Paper Magazine: Chicago Travel Feature
  • No Bull - Chicago Travel
    No Bull - Chicago Travel
  • Time Out New York: Escapes on the A Train
    Time Out New York: Escapes on the A Train
  • Time Out New York: Escapes on the A Train
    Time Out New York: Escapes on the A Train
  • Time Out New York: Escapes on the A Train
    Time Out New York: Escapes on the A Train
  • Time Out New York: Escapes on the A Train
    Time Out New York: Escapes on the A Train
  • Time Out New York: Escapes on the A Train
    Time Out New York: Escapes on the A Train
  • Morning Talk Column
    Morning Talk Column
  • Morning Talk Column
    Morning Talk Column
  • Morning Talk Column
    Morning Talk Column
  • Morning Talk Column
    Morning Talk Column