Tara Croft
Branding/Editorial Direction/Content Guidance/Writing
New York, NY
Having written for the magazine, advertising and marketing worlds, Tara has been engaging readers while remaining true to brands and audiences for more than two decades.
She ran the first website at Chicago magazine, experienced the rise and fall of a startup, joined a fledgling business magazine and branded products and services for the ad world.
From travel to finance, Tara's writing has covered the broad spectrum of subjects for the broad spectrum of media.
She ran the first website at Chicago magazine, experienced the rise and fall of a startup, joined a fledgling business magazine and branded products and services for the ad world.
From travel to finance, Tara's writing has covered the broad spectrum of subjects for the broad spectrum of media.
Selected work
Content Strategy, Narrative Positioning and Copywriting for IBM
- IBM API Connect
- IBM API Connect
- IBM API Connect
- IBM API Connect
- IBM API Connect
- IBM API Connect
Content Strategy and Copywriting for City National Rochdale
- City National Rochdale (cnr.com): Content Strategy and Copywriting
- City National Rochdale (cnr.com): Content Strategy and Copywriting
- City National Rochdale (cnr.com): Content Strategy and Copywriting
- City National Rochdale (cnr.com): Content Strategy and Copywriting
- City National Rochdale (cnr.com): Content Strategy and Copywriting
Branding, Naming, Positioning and Copywriting for Fit For Life
- SPRI Sizzle Reel Editing Consulting and Copywriting
- PetWell Brand Positioning and Copywriting
- PetWell Brand Positioning and Copywriting
- PetWell Brand Positioning and Copywriting
Product Positioning and Copywriting for Blue Corner Solutions
- Product Positioning, Tagline and Copywriting for Gondo
Concept Development
- Sappy Paper - Printer of the Year - Print Ad
- Sappi Paper - Printer of the Year - Postcards
- Serena del Mar - Brand Intro 1
- Serena del Mar - Brand Intro 2
- BMO Engagement Concept 1 - GenBMO
- Bloomberg Verbal Identity - New Hire Orientation
- IBM Infographic - Marketers of the Future
- VSA Internship Guide
- BMO Engagement Concept 2 - BMO POV
Banking Writing
- BAML Community Development Banking Ad
- BAML Healthcare White Paper
- BAML Middle Market Brochure
- BAML Community Development Banking - Digital Brochure
- BAML IndexOnline Digital Brochure
- BAML Environmental Business Initiatives
- BAML Healthcare Capabilities Card
- BAML Capabilities Print Ad - Religious Orgs
- Bank of America Merrill Lynch - Credit Brochure
Financial Marketing
- Ad: Insurance Woman of the Year
- Oppenheimer - Barron's Ad
- Oppenheimer - Awards Flyer
- Oppenheimer - CLO Magazine Ad
- Golub Capital - Print & Banner Ad
- QBE Home Page
- QBE Business Insurance
- QBE Business Insurance
- QBE Personal Insurance
- Spectra Fund Postcard
- Annual Shareholder Letter
- Annual Shareholder Letter
- Annual Shareholder Letter
- Annual Shareholder Letter
- Annual Shareholder Letter
- Alger Website
- Alger Website
- Alger Website
- Alger Website
- Alger Website
- Spectra Green Fund Flyer
- Spectra Green Fund Flyer
- Spectra Fund Brochure
- Spectra Fund Brochure
- Spectra Fund Brochure
- Spectra Fund Brochure
- Spectra Fund Brochure
- Analyst Q&A
- Spectra Fund Brochure
- Analyst Q&A
- Analyst Q&A
- Spectra Fund Brochure
- Alger Analyst Q&A
- Alger Analyst Q&A
- Alger Analyst Q&A
- China Fund Flyer
- Behavioral Investing White Paper for Advisors
- Behavioral Investing White Paper for Advisors
- Behavioral Investing White Paper for Advisors
- Behavioral Investing White Paper for Advisors
- Behavioral Investing White Paper for Advisors for Advisors
- Behavioral Investing White Paper for Advisors
- Behavioral Investing White Paper for Advisors
- Behavioral Investing White Paper for Advisors
- Behavioral Investing White Paper for Advisors
- Spectra Fund Website
- Spectra Fund Website
- Spectra Fund Website
- Spectra Fund Website
- Spectra Fund Website
- Alger Capabilities Brochure
- Alger Capabilities Brochure
- Alger Capabilities Brochure
- Alger Capabilities Brochure
- Alger Capabilities Brochure
- Alger Capabilities Brochure
- Alger Capabilities Brochure
- Alger Capabilities Brochure
- Alger Capabilities Brochure
- Alger Capabilities Brochure
- Alger Capabilities Brochure
Agency Work
- Schwab Site: Advisors Turning Independent
- Schwab Site: Advisors Turning Independent
- Schwab Site: Advisors Turning Independent
- Schwab Case Studies
- Schwab Case Studies
- Schwab Case Studies
- Schwab Case Studies
- Ameriprise Dream Book
- Ameriprise Dream Book
- Ameriprise Dream Book
- Ameriprise Dream Book
- Ameriprise Dream Book
- Ameriprise Dream Book
- Ameriprise Dream Book
- Ameriprise Dream Book
- Ameriprise Dream Book
- PerTrac Website
- DiscoverReady Website Concepts
- DiscoverReady Website Concepts
- DiscoverReady Website
- DiscoverReady Website
- DiscoverReady Website
- DiscoverReady Website
- DiscoverReady Website
- DiscoverReady Website
- DiscoverReady Website
- DiscoverReady Website
- DiscoverReady Website
- DiscoverReady Website Concepts
- DiscoverReady Website Concepts
- Bloomberg Diversity Concept
- Bloomberg Diversity Concept
- Bloomberg Diversity Concept
- Bloomberg Diversity Concept
- Bloomberg Diversity Concept
- Bloomberg Diversity Concept
- Bloomberg Diversity Concept
- Bloomberg Diversity Concept
- Bloomberg Diversity Concept
- Bloomberg Diversity Concept
- DiscoverReady Sales Brochure
- DiscoverReady Sales Brochure
- DiscoverReady Sales Brochure
- DiscoverReady Sales Brochure
- DiscoverReady Sales Brochure
- DiscoverReady Sales Brochure
- Citi Brochure: Committed to Women Advisors
- Citi Brochure: Committed to Women Advisors
- Citi Brochure: Committed to Women Advisors
- Citi Brochure: Committed to Women Advisors
- Citi Brochure: Committed to Women Advisors
Business Journalism
- It's a Dog's Life
- It's a Dog's Life
- Building Teva
- Building Teva
- Building Teva
- Building Teva
- Building Teva
- Rehab Looks Fab
- Rehab Looks Fab
- Rehab Looks Fab
- Rehab Looks Fab
- Rehab Looks Fab
- Whole Foods vs. Wild Oats
- Wild Oats
- Wild Oats
- Procter & Gamble Innovation Feature Story
- Procter & Gamble Innovation Feature Story
- Procter & Gamble Innovation Feature Story
- Procter & Gamble Innovation Feature Story
- Procter & Gamble Innovation Feature Story
- University Inc.
- University Inc.
- University Inc.
- Postmortem: Medco
- Postmortem: Medco
- Fancy Ice Cream
- Postmortem: Medco
- Postmortem: Medco
- Whole Foods
- Whole Foods
- Buying Bristol-Myers
- Buying Bristol-Myers
- Buying Bristol-Myers
- Buying Bristol-Myers
- Buying Bristol-Myers
- Buying Bristol-Myers
- Buying Bristol-Myers
- Buying Bristol-Myers
- Kid in the Candy Store
- Kid in the Candy Store
- Kid in the Candy Store
- Kid in the Candy Store
- Taking on Botox
- Taking on Botox
- Taking on Botox
- Taking on Botox
- McDonald's & Chipotle
- McDonald's & Chipotle
- McDonald's & Chipotle
- McDonald's & Chipotle
- Eli Lilly Goes Biotech
- Eli Lilly Goes Biotech
- Bidding for Ocean Spray
- Shire's Pipeline
- Shire's Pipeline
- Low-Carb Market
- Pernod Ricard Feature
- Pernod Ricard Feature
- Pernod Ricard Feature
Magazine Writing
- Edge City
- Edge City
- Edge City
- Edge City
- Edge City
- Edge City
- Celebrity Style
- Celebrity Style
- Bright Lights
- Summer: A User's Guide
- Summer: A User's Guide
- Summer: A User's Guide
- Summer: A User's Guide
- Summer: A User's Guide
- Summer: A User's Guide
- Summer: A User's Guide
- Summer: A User's Guide
- Summer: A User's Guide
- Summer: A User's Guide
- Summer: A User's Guide
- Summer: A User's Guide
- Chicago Magazine Bar Guide
- Chicago Magazine Bar Guide
- Chicago Magazine Bar Guide
- Chicago Magazine Bar Guide
- Chicago Magazine Bar Guide
- Chicago Magazine Bar Guide
- Chicago Magazine Bar Guide
- Chicago Magazine Bar Guide
- Chicago Magazine Bar Guide
- Chicago Magazine Bar Guide
- Chicago Magazine Bar Guide
- Paper Magazine: Chicago Travel Feature
- Paper Magazine: Chicago Travel Feature
- Paper Magazine: Chicago Travel Feature
- No Bull - Chicago Travel
- Time Out New York: Escapes on the A Train
- Time Out New York: Escapes on the A Train
- Time Out New York: Escapes on the A Train
- Time Out New York: Escapes on the A Train
- Time Out New York: Escapes on the A Train
- Morning Talk Column
- Morning Talk Column
- Morning Talk Column
- Morning Talk Column
View Tara's Resume for more information. |taracroft@me.com