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TIMOTHY SIMMONS DESIGN CONSULTANT

TSDC believes great design strategy and big-picture thinking can help businesses discover white space opportunities, carve out their niche, and build strong brand stories. Our holistic, multi-discipline approach creates unified branding and integrated creative solutions that work.

DIGITAL

DIGITAL FLAGSHIPS—Whether delivering premium UI or redefining the customer journey for e-commerce, the goal is to guarantee an end-to-end brand experience at every touchpoint to maximize engagement and conversion. The following are examples of strategy, vision and design for digital branding.

RETAIL

ATMOSPHERE OF INDULGENCE— Interior decoration, industrial design, graphic design, user-centered design and brand communication all come together to create brand retail experiences that are both enjoyable and hassel-free. These spaces are specifically tailored to the services and assortment of products being sold.

POS / IN-STORE

SIEZE THEIR ATTENTION— Intended to draw the consumers’ attention to products and services, these various POS/In-store elements also helped to cement Aveda’s leadership position and communicate its environmental stewardship.

PACKAGING

DESIGN THAT HAS TO FUNCTION— Attractive packaging not only equals increased sales, good package design is one of the most important elements in a successful launch. While protecting what’s inside, the package tells your brand story—it’s an effective advertising tool with great ROI.

PRINT

BOOKMARK IT— Direct to consumer giant AVON has empowered women around the world by helping them generate income through participation in their direct selling business model. Catalogues have been one way for them to inspire customers with helpful product information and aspirational beauty imagery.

MOTION

TELL BETTER STORIES—A healthy content strategy includes a mix of content, but there’s no denying people are more and more interested in video. In fact, 40% of consumers consider brand videos the preferred way to get information, as they are emotionally captivating and have the potential to create true engagement

CASE STUDIES

HEALTH IS EVERYTHING— Multi-channel customer acquisition campaigns for Prescription auto-refill, Flu vaccination/prevention and Medicare Part D— As a health enterprise, CVS/Health takes seriously its role in helping customers improve their health outcomes. Readyfill makes Rx compliance easy. Flu prevention is made easy through accessibility. And simple-to-use technology demystifies Medicare Part D, CVS/Health

EXPLORATORY

HYPOTHETICAL OR THEORETICAL— This is where design begins to explore an idea or responds to insights and something observed. Design exploratory helps to uncover more about a particular brand or business question. These exploratory design projects lay the groundwork for further creative development.

ABOUT

INNOVATIVE CREATIVE DIRECTOR, DESIGN LEADER, THOUGHTFUL BUSINESS EXECUTIVE AND ENVIRONMENTAL STEWARDSHIP ADVOCATE

Focused on creating and delivering value (people, planet, profit). Strategic, market-focused Creative Executive with broad and global multi-channel CPG experience. Leads multi-discipline creative teams and develops creative strategies for integrated brand experiences.

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