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TIMOTHY SIMMONS DESIGN CONSULTANT
TSDC believes great design strategy and big-picture thinking can help businesses discover white space opportunities, carve out their niche, and build strong brand stories. Our holistic, multi-discipline approach creates unified branding and integrated creative solutions that work.
MOTION
TELL BETTER STORIES—A healthy content strategy includes a mix of content, but there’s no denying people are more and more interested in video. In fact, 40% of consumers consider brand videos the preferred way to get information, as they are emotionally captivating and have the potential to create true engagement
DIGITAL
DIGITAL FLAGSHIPS—Whether delivering premium UI or redefining the customer journey for e-commerce, the goal is to guarantee an end-to-end brand experience at every touchpoint to maximize engagement and conversion. The following are examples of strategy, vision and design for digital branding.
RETAIL
ATMOSPHERE OF INDULGENCE— Interior decoration, industrial design, graphic design, user-centered design and brand communication all come together to create brand retail experiences that are both enjoyable and hassel-free. These spaces are specifically tailored to the services and assortment of products being sold.
POS / IN-STORE
SIEZE THEIR ATTENTION— Intended to draw the consumers’ attention to products and services, these various POS/In-store elements also helped to cement Aveda’s leadership position and communicate its environmental stewardship.
PACKAGING
DESIGN THAT HAS TO FUNCTION— Attractive packaging not only equals increased sales, good package design is one of the most important elements in a successful launch. While protecting what’s inside, the package tells your brand story—it’s an effective advertising tool with great ROI.
BOOKMARK IT— Direct to consumer giant AVON has empowered women around the world by helping them generate income through participation in their direct selling business model. Catalogues have been one way for them to inspire customers with helpful product information and aspirational beauty imagery.
CASE STUDIES
HEALTH IS EVERYTHING— Multi-channel customer acquisition campaigns for Prescription auto-refill, Flu vaccination/prevention and Medicare Part D— As a health enterprise, CVS/Health takes seriously its role in helping customers improve their health outcomes. Readyfill makes Rx compliance easy. Flu prevention is made easy through accessibility. And simple-to-use technology demystifies Medicare Part D, CVS/Health
EXPLORATORY
HYPOTHETICAL OR THEORETICAL— This is where design begins to explore an idea or responds to insights and something observed. Design exploratory helps to uncover more about a particular brand or business question. These exploratory design projects lay the groundwork for further creative development.
ABOUT
INNOVATIVE CREATIVE DIRECTOR, DESIGN LEADER, THOUGHTFUL BUSINESS EXECUTIVE AND ENVIRONMENTAL STEWARDSHIP ADVOCATE
Focused on creating and delivering value (people, planet, profit). Strategic, market-focused Creative Executive with broad and global multi-channel CPG experience. Leads multi-discipline creative teams and develops creative strategies for integrated brand experiences.
Focused on creating and delivering value (people, planet, profit). Strategic, market-focused Creative Executive with broad and global multi-channel CPG experience. Leads multi-discipline creative teams and develops creative strategies for integrated brand experiences.