General info
CREATIVE | Art Direction + Design
Dallas, TX
I have experience in both print and digital, and a Bachelor's degree in Graphic Design. I have the ability to think both strategically and creatively to generate innovative ideas. Along with strong conceptual art direction skills, I am master of layouts and all the elements that go into them. I create concepts and layouts for direct and promotional marketing, package design, advertising and interactive.

I have developed websites and print elements from concept to execution, developed campaigns for a variety of clients, maintained content on a variety of websites, worked with other departments to develop strategy, worked with social media sites like Facebook and Twitter, video and photo shoots, and redesigned and redeveloped identities for major brands. 
Experience
Plano, TX
Nov 2019 - Present
Senior Art Director
Samsung | MX Integrated Marketing Creative Services
A integral part of SEA MX Integrated Marketing Creative Services team, and directly responsible for the overall design and illustrative/graphic/visuals of digital and print marketing materials - Digital, Retail, Online Banner Ads, Out of Home, Video, Emails and more - ensuring all are in accordance with Samsung’s branding guidelines. Responsible for working with our agency partners and internal managers in other departments to translate our key messages and vision into high-quality communications, from initial concept to completion.
Jul 2019 - Present
Associate Creative Director
Freelance/Self-Employed
Art direction and design ranging from small private projects to full scale multi-million dollar high profile corporate clients.
Plano, TX
Oct 2016 - Jul 2019
Senior Art Director
AdvoCare Intl.
Develop and coordinate creative concepts, art direction and design for all marketing communications. Directs photo shoots for different types of campaigns - working with agency talent, as well as professional athletes and their families. 
Addison, Texas
Apr 2011 - Oct 2016
Associate Creative Director
ANSIRA (formerly known as RAZOR)
Develop creative concepts, design comps, websites, apps, emails, Facebook creative and concepts, Print POP, and other creative elements. Contributor to project strategy discussions. Consults and leads design decisions within the creative team, agency and with the client. Manages and leads a team of creative Art Directors and Writers. Applies information design as needed and makes user experience decisions in design execution. Demonstrates an understanding of development standards in execution of design projects. Attends and directs photo shoots for numerous clients. Develops creative, storyboards and presentations as needed. Clients include: Chili's, FIAT, Baskin-Robbins, Dave & Buster's, Domino's Pizza and Rent-A-Center
Dallas, TX
Jan 2009 - Apr 2011
Interactive Senior Art Director
Tribal DDB Worldwide
Work in conjunction with one or more Copywriters and other Art Directors, in addition to Interaction Designers, and together provide creative solutions and executions for client’s needs. Am familiar with all forms of marketing and media and am charged with creating relevant and persuasive communication design in a variety of visual styles to a wide array of target audiences. Maintains consistent knowledge of both available and upcoming technologies that can enhance client projects. Also maintains consistent knowledge of target and competitive landscape, as well as possesses excellent written and presentation skills.
Clients include: AMP, Texas Lottery, Buffets Inc., Bud Light, Mountain Dew, PepsiCo, and Pepsi.
Dallas, TX
Apr 2006 - Jan 2009
Art Director
Tribal DDB Worldwide
Interactive design and art direction for several accounts and clients. Strive to do work that meets clients needs without compromising the vision. Innovative and conceptual with every aspect of the business. Clients include: PRODUCT (RED), Bud Light, Nokia, American Airlines, Starbucks, Exxon Mobil, PepsiCo, and Pepsi.
Education
Canyon, TX
Aug 2001 - Dec 2005
Bachelor of Fine Arts in Graphic Design
West Texas A&M University
Magna Cum Laude
Awards
Awards
Amarillo Advertising Federation
Gold Addy Award, Sheep Roast 2004
Special Recognition Addy Award, Sheep Roast 2004

American Press Association
First place, Eternal Flame magazine 2004

AD/PR Merit Award
Eternal Flame magazine 2004-2005

MIXX Awards - Mobile Platform
Finalist, "AA On The Move" 2008

Adobe Site of The Day
"AA On the Move" 2008

Tribal DDB Ad Age's Global Agency Network of the Year 2008


eTail Best in Class - Social Domino's "Global Domino's Day" 2012

AAF Dallas
2014 GOLD Award Regional
2014 BRONZE Award District
What It Takes To Win a FIAT, FIAT

Graphis Design Annual 2015
Baskin Robbins In-Store
Merit

Graphis Advertising Annual 2015
FIAT Test Drive
Silver

Graphis Advertising Annual 2018
Gold
Spark Paint By Numbers

AAF Dallas 2022
Silver "Music Video"
Silver "Social Media Campaign"
Samsung Galaxy Z Flip3 X Todrick Hall
SEA Creative Director: Whitney Amezaga
Agency: Cheil USA

AAF Dallas 2022
Silver "Internet Commercial Campaign"
Samsung Galaxy Holiday Campaign
SEA Creative Director: Whitney Amezaga
Agency: Cheil USA

2022 Clio Awards
Bronze "Film Craft (Music - Adapted)"
Samsung Galaxy Z Flip3 X Todrick Hall "Flip, Fold, Snap, Clack"
SEA Creative Director: Whitney Amezaga
Agency: Cheil USA

AAF Dallas 2023
Gold "Social Media Campaign"
Galaxy Z Flip4 Reserve Campaign
SEA Creative Director: Whitney Amezaga
Agency: Cheil USA

AAF Dallas 2023
Gold "Social Media Single Execution"
Galaxy Z Flip4 Selfie Freedom
SEA Creative Director: Whitney Amezaga
Agency: Cheil USA
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