BMI ANNUAL SXSW SHOWCASE
BMI is an active participant in SXSW Festival. As Art Director I reimagined the annual BMI showcase collateral to be more vibrant and playful, using dynamic color palettes and fun imagery to reflect the energy and creativity of SXSW - where interactive, film & music converge. Deliverables included showcase and event posters, e-vites, flyers, programs, ads, web banners and social media assets.
BMI WRITE ON CAMPAIGN
BMI partnered with Delvante for the "Write on" campaign, which reflected industry leadership, innovation and heritage. I designed an extensive number of ads and other digital materials using this new look and feel. Ads in this campaign featured photographs by legendary Rock and Roll photographer
61st ANNUAL GRAMMY® AWARDS JOURNAL
This bright and contemporary back cover captured the attention of attendees, while congratulating BMI's numerous nominees.
PAISANA SIMMER SAUCE CAMPAIGN
Paesana Foods partnered with Tipton & Maglione to introduce its line of new cooking sauces. For this product launch, I worked closely with my fellow Creative Director to create imagery that reflected family tradition, warmth and showcased simple, fresh ingredients. I provided creative direction for the product shoots, and served as Art Director for launch materials. Deliverables included product labels, packaging, promotional recipe book, sell sheets, ads, trade show materials and a website refresh.
Agency: Tipton & Maglione
CANON "SEE IMPOSSIBLE" CAMPAIGN
I worked closely with the Canon team on this rebranding campaign, which was aimed to inspire customers to "See Impossible" with Canon's line of products. I created and updated in-house and consumer facing brochures and communications with the new See Impossible imagery, language and logo, which symbolized the company's desire to break boundaries.
Agency: Tipton & Maglione
THOMPSON'S WATER SEAL PRODUCT LAUNCH
Thompson's Water Seal was looking for an imaginative and eye catching way to promote and educate the consumer on its line of waterproofing products. My team delivered with this folder and informational sell sheet kit, die cut in the shape of actual product cans. The kit included product information, as well as a color guide and was available at all Home Depot locations.
Agency: Tipton & Maglione
QVC PRESENTS FFANY SHOES ON SALE
FFANY Shoes on sale has grown to become the largest fundraising event of the shoe industry, raising over $55 Million for breast cancer research. I worked as Art Director for this project, creating this die cut invitation package, using the signature Breast Cancer Pink and dynamic green shoe logo, which was added to every touchpoint. I also supervised on press to ensure color and printing was on point for this high-profile event. Deliverables included save the date, invitation, custom envelopes, industry ads, event journal and other collateral.
Agency: Resource & Event Management
NYU LANGONE EVENTS INVITATION PACKAGE
I acted as Art Director on many invitation packages for NYU Langone events. This particular event, the NYU Musculoskeletal Ball was being held at NY's iconic Museum of Natural History. We wanted that to reflect in the event package. I re-imagined and designed the NYU Manikin logo to interact with dinosaurs and used the NYU purple to border my design. Deliverables included save the date, invitation, reply card, and custom envelopes.
Agency: Personal Freelance Client
ICON SERIES - ORIGINAL WORKS
I created these mixed media pieces on canvas as part of "Pop Goes The Easel;" an exhibit of my original pop art featured at the CBGB Festival in New York City. Held at the Wild Project, I showcased 15 pieces.12 were sold and new pieces commissioned.
CHERRY LANE LOGO
I was commissioned by Cherry Lane Music publishing to create a logo for the company's 50th Anniversary. The highly successful independent music publisher celebrated its 50th anniversary with an event at Brooklyn, NY’s Brooklyn Bowl featuring performances from John Legend and others acts on its roster.
Senior Graphic Designer. Amazon Live brings interactive, live video to the Amazon shopping experience allowing both Amazon hosts and individual brands the ability to engage with shoppers in real-time, and showcase products interactively. Deliverables include UX, on-site, off-site and social media materials. Pictured are assets from the cooking category.
MACY'S ANNUAL SUPER BOWL CAMPAIGN
I acted Art Director for the annual Macy's Super Bowl Campaigns. Each year the Macy's store(s) in the city the game was held was transformed into Super Bowl headquarters, where customers could purchase officially licensed NFL merchandise. I was responsible for project management and deliverables, created the visual design, collaborated with vendors to create custom made fixtures for each location, managed the allocated budget and created the visual directive for in-store visual managers. The results were strong, as we beat projected sales goals 3 years in a row. Deliverables included visual window displays, a special "Lids" shop, outposts in the Men's department and other areas, entrance, wall and floor graphics and wayfinding visuals throughout the store.
MACY'S WINDOWS DISPLAYS
Working closely with the National Windows Director, I designed graphics that were used in window displays at all Macy's locations.
Pictured here: "Western Vibrations" windows at Macy's Herald Square.
MACY'S SPONSORS HRC NATIONAL GALA
Collaborating with our special projects and cause marketing team, I designed the graphics featured in the Macy's display at the Human Rights Campaign National Gala in Washington D.C. I used our iconic Macy's Red and black color palette in conjunction with classic Macy's imagery for this elegant and stylish display.
MACY'S TASTY TREATS HOLIDAY OUTPOST
My team and I partnered with the Food and Confections team to create this spectacular Macy's "Tasty Treats" holiday outpost, which was so successful and profitable, senior leadership decided to make it a permanent outpost in all stores. Included in the display was a custom die cut fixture graphic I designed highlighting the Macy's Wine Advent Calendar - a new product from Macy's Direct Wine that featured a mini bottle of wine for each day. The product was such a success, it sold out in a matter of weeks.
THE MARKET @ MACY'S FACEBOOK POP UP
I led the Market @ Macy's visual team as we partnered with Facebook to bring a selection of brands that are sold on Facebook and Instagram into our stores. Over 100 boutique brands including Two Blind brothers and Lovepop were showcased in "The Market @ Macy's" pop up area, which launched in 2018 to help bring smaller businesses into the mainstream. This initiative garnered a great deal of positive press and attention, and featured a popular "selfie moment," which elevated customer engagement.