My advertising career spans over two decades, where I've excelled in crafting big brand ideas and breathing life into marketing content for global brands and blue-chip accounts within multinational agencies across the Asia Pacific region – Ogilvy and Mather, Saatchi and Saatchi, Dentsu, KPMG and Cummins and Partners. My forte lies in strategically inspiring, intuitive, and engaging campaigns. Beyond traditional advertising, I've successfully pivoted, cultivating a deep understanding of the digital landscape and customer experience (CX). This unique combination allows me to seamlessly bridge the gap between traditional and digital, delivering impactful strategies that resonate with diverse audiences. As a versatile professional, I bring a rare blend of traditional wisdom and contemporary expertise to the table. I've successfully led dynamic teams in the agency world and for start-ups and established companies.