Jenna O'Brien

Senior Copywriter

Cincinnati, OH

Pretty advertising doesn't matter unless the audience takes action. My writing is concept driven and strategically motivated to get consumers to stop in, log on and buy now. Television, radio, print, direct mail, collateral, blogging and interactive – I do it all. I'm even a reluctant model... that's me behind the balloons.

Emails

Direct Mail

  • Direct mail targeting adult children encouraging them to choose Friendship Village for their aging parents
    Direct mail targeting adult children encouraging them to choose Friendship Village for their aging parents
  • Direct mail targeting adult children encouraging them to choose Friendship Village for their aging parents
    Direct mail targeting adult children encouraging them to choose Friendship Village for their aging parents
  • Sent Seurat print to meeting planners promoting the new McCormick West building, Chicago's meeting masterpiece
    Sent Seurat print to meeting planners promoting the new McCormick West building, Chicago's meeting masterpiece
  • Promoting a new electrical cap used underground
    Promoting a new electrical cap used underground
  • Truck promotion targeting electricians
    Truck promotion targeting electricians
  • Mailer promoting the newest amenities and additions to a Cincinnati-based senior living community.
    Mailer promoting the newest amenities and additions to a Cincinnati-based senior living community.
  • Mailer directed at the adult children of seniors promoting the support and lifestyle advantages of Friendship Village senior living community.
    Mailer directed at the adult children of seniors promoting the support and lifestyle advantages of Friendship Village senior living community.
  • Direct mailer targeting seniors to help them spot the signs of an identity theft scam.
    Direct mailer targeting seniors to help them spot the signs of an identity theft scam.
  • Lead generation mailer inviting senior living prospects to campus to celebrate National Wine Day.
    Lead generation mailer inviting senior living prospects to campus to celebrate National Wine Day.

Websites

  • Wrote copy for multiple sections of the University of South Dakota website at USD.edu.
    Wrote copy for multiple sections of the University of South Dakota website at USD.edu.
  • Wrote website content for the Friendship Village senior living community website at FriendshipVillage.org.
    Wrote website content for the Friendship Village senior living community website at FriendshipVillage.org.
  • Promoting Chicagoland's top basement waterproofing company: Seepage.com
    Promoting Chicagoland's top basement waterproofing company: Seepage.com
  • Driving tourists to visit the shops on Michigan Avenue, Chicago's Magnificent Mile: TheMagnificentMile.com
    Driving tourists to visit the shops on Michigan Avenue, Chicago's Magnificent Mile: TheMagnificentMile.com
  • Website promoting Chicago's First Lady architecture and chart tours: CruiseChicago.com
    Website promoting Chicago's First Lady architecture and chart tours: CruiseChicago.com
  • Microsite promoting Rosemont trade show and conference services: TheCanDoAttitude.com
    Microsite promoting Rosemont trade show and conference services: TheCanDoAttitude.com
  • Senior living parent company website for investors and info-seekers: Asbury.org
    Senior living parent company website for investors and info-seekers: Asbury.org
  • Unveiling a new, lighter, packaging film liner: Featherweightfilm.com
    Unveiling a new, lighter, packaging film liner: Featherweightfilm.com
  • Introductory website for new modified tapioca starch for gluten-free baking: Expandexglutenfree.com
    Introductory website for new modified tapioca starch for gluten-free baking: Expandexglutenfree.com
  • The Grandview at Benefis website offers an overview of Montana’s first CCRC: TheGrandviewatBenefis.org
    The Grandview at Benefis website offers an overview of Montana’s first CCRC: TheGrandviewatBenefis.org
  • Mori Seiki microsite directly targeting machine shop owners: moriseikius.com/yourturn
    Mori Seiki microsite directly targeting machine shop owners: moriseikius.com/yourturn
  • Microsite to promote MOL's key performance indicators, the deciding factors in companies changing carriers: CountonMOL.com
    Microsite to promote MOL's key performance indicators, the deciding factors in companies changing carriers: CountonMOL.com

Food and Beverage Ads

  • FSI for Lean Cuisine to encourage woman to eat healthy in the New Year.
    FSI for Lean Cuisine to encourage woman to eat healthy in the New Year.
  • FSI promoting the use of Ortega products in holiday recipes.
    FSI promoting the use of Ortega products in holiday recipes.
  • Ingredient supplier Corn Products offers speciality ingredients to enhance a variety of formulations.
    Ingredient supplier Corn Products offers speciality ingredients to enhance a variety of formulations.
  • Ingredient supplier Corn Products offers speciality ingredients to enhance a variety of formulations.
    Ingredient supplier Corn Products offers speciality ingredients to enhance a variety of formulations.
  • Ingredient supplier Corn Products offers speciality ingredients to enhance a variety of formulations.
    Ingredient supplier Corn Products offers speciality ingredients to enhance a variety of formulations.
  • Ingredient supplier Corn Products offers speciality ingredients to enhance a variety of formulations.
    Ingredient supplier Corn Products offers speciality ingredients to enhance a variety of formulations.
  • These ads position the technical service staff at Corn Products as the secret ingredient to each formulation.
    These ads position the technical service staff at Corn Products as the secret ingredient to each formulation.
  • These ads position the technical service staff at Corn Products as the secret ingredient to each formulation.
    These ads position the technical service staff at Corn Products as the secret ingredient to each formulation.
  • These ads position the technical service staff at Corn Products as the secret ingredient to each formulation.
    These ads position the technical service staff at Corn Products as the secret ingredient to each formulation.
  • Introducing a new modified tapioca starch ingredient for gluten-free formulations
    Introducing a new modified tapioca starch ingredient for gluten-free formulations

Hospitality Ads

  • Chicago Convention & Tourism Bureau ad promoting McCormick Place West and Chicago as a great show destination.
    Chicago Convention & Tourism Bureau ad promoting McCormick Place West and Chicago as a great show destination.
  • CCTB ad promoting the great skilled labor at McCormick Place West.
    CCTB ad promoting the great skilled labor at McCormick Place West.
  • CCTB ad highlighting the extensive nightlife to enjoy after the show.
    CCTB ad highlighting the extensive nightlife to enjoy after the show.
  • Tourism ad promoting Rosemont, Illinois' after-show networking opportunities.
    Tourism ad promoting Rosemont, Illinois' after-show networking opportunities.
  • Rosemont has a skilled, professional workforce to help you at the show.
    Rosemont has a skilled, professional workforce to help you at the show.
  • In Rosemont, there's a variety of entertainment options for fun after the show.
    In Rosemont, there's a variety of entertainment options for fun after the show.
  • From the hotels to airport and everythignin between, you can expect exceptional service in Rosemont.
    From the hotels to airport and everythignin between, you can expect exceptional service in Rosemont.
  • Promoting the revamped Hard Rock Hotel with a focus on the building's classic architecture.
    Promoting the revamped Hard Rock Hotel with a focus on the building's classic architecture.
  • Promoting the revamped Hard Rock Hotel with a focus on the building's classic architecture.
    Promoting the revamped Hard Rock Hotel with a focus on the building's classic architecture.
  • Promoting the revamped Hard Rock Hotel with a focus on the building's classic architecture.
    Promoting the revamped Hard Rock Hotel with a focus on the building's classic architecture.
  • Ads promoting The Magnificent Mile Lights Festival annual kick-off to the holidays in Chicago
    Ads promoting The Magnificent Mile Lights Festival annual kick-off to the holidays in Chicago
  • Ads promoting The Magnificent Mile Lights Festival annual kick-off to the holidays in Chicago
    Ads promoting The Magnificent Mile Lights Festival annual kick-off to the holidays in Chicago
  • Ads promoting The Magnificent Mile Lights Festival annual kick-off to the holidays in Chicago
    Ads promoting The Magnificent Mile Lights Festival annual kick-off to the holidays in Chicago
  • Ads promoting The Magnificent Mile Lights Festival annual kick-off to the holidays in Chicago
    Ads promoting The Magnificent Mile Lights Festival annual kick-off to the holidays in Chicago

Senior Living Ads

  • Ad promoting the benefits of selling your home to finance the lifestyle at a Life Plan community.
    Ad promoting the benefits of selling your home to finance the lifestyle at a Life Plan community.
  • Introducing The Grandview at Benefis, a new senior community in Great Falls, Montana.
    Introducing The Grandview at Benefis, a new senior community in Great Falls, Montana.
  • Ad describing the secure plan for the future you'll receive at The Grandview at Benefis.
    Ad describing the secure plan for the future you'll receive at The Grandview at Benefis.
  • Ad emphasizing that The Grandview at Benefis is backed by the renowned Benefis Health System.
    Ad emphasizing that The Grandview at Benefis is backed by the renowned Benefis Health System.
  • Including mental fitness puzzles in the ads made them interactive while touching on an important subject for seniors.
    Including mental fitness puzzles in the ads made them interactive while touching on an important subject for seniors.
  • Including mental fitness puzzles in the ads made them interactive while touching on an important subject for seniors.
    Including mental fitness puzzles in the ads made them interactive while touching on an important subject for seniors.
  • Including mental fitness puzzles in the ads made them interactive while touching on an important subject for seniors.
    Including mental fitness puzzles in the ads made them interactive while touching on an important subject for seniors.
  • This campaign featured residents with parts of their faces covered to let the reader see themselves in this lifestyle.
    This campaign featured residents with parts of their faces covered to let the reader see themselves in this lifestyle.
  • This campaign featured residents with parts of their faces covered to let the reader see themselves in this lifestyle.
    This campaign featured residents with parts of their faces covered to let the reader see themselves in this lifestyle.
  • This campaign featured residents with parts of their faces covered to let the reader see themselves in this lifestyle.
    This campaign featured residents with parts of their faces covered to let the reader see themselves in this lifestyle.

Manufacturing Print Ads

  • Targeted machine shop owners with the message that Mori Seiki machines will help them be better in all aspects of business.
    Targeted machine shop owners with the message that Mori Seiki machines will help them be better in all aspects of business.
  • Targeted machine shop owners with the message that Mori Seiki machines will help them be better in all aspects of business.
    Targeted machine shop owners with the message that Mori Seiki machines will help them be better in all aspects of business.
  • Targeted machine shop owners with the message that Mori Seiki machines will help them be better in all aspects of business.
    Targeted machine shop owners with the message that Mori Seiki machines will help them be better in all aspects of business.

Broadcast - Television

  • Lake County Illinois Tourism Bureau
    Lake County Illinois Tourism Bureau
  • Adult children and seniors can agree, moving to Friendship Village is a smart decision.
    Adult children and seniors can agree, moving to Friendship Village is a smart decision.
  • Friendship Village offers seniors a secure plan for the future.
    Friendship Village offers seniors a secure plan for the future.
  • A TV spot highlighting all the reasons to move to a community while you can make the most out of it.
    A TV spot highlighting all the reasons to move to a community while you can make the most out of it.
  • For years, US Waterproofing has been working underground treating basement leaks around Chicagoland.
    For years, US Waterproofing has been working underground treating basement leaks around Chicagoland.

Freelance Magazine Writing

  • Feature on Luisa Buehler, mystery writer
    Feature on Luisa Buehler, mystery writer
  • Feature on Luisa Buehler, mystery writer
    Feature on Luisa Buehler, mystery writer
  • Feature on Sarah Levy, restaurant entrepreneur
    Feature on Sarah Levy, restaurant entrepreneur
  • Feature on Sarah Levy, restaurant entrepreneur
    Feature on Sarah Levy, restaurant entrepreneur
  • Feature on Amy Bloom, community activist
    Feature on Amy Bloom, community activist

Outdoor

  • Street banners promoting The Magnificent Mile Lights Festival annual kick-off to the holidays in Chicago
    Street banners promoting The Magnificent Mile Lights Festival annual kick-off to the holidays in Chicago
  • Street banners promoting The Magnificent Mile Lights Festival annual kick-off to the holidays in Chicago
    Street banners promoting The Magnificent Mile Lights Festival annual kick-off to the holidays in Chicago