Jenna O'Brien
Senior Copywriter
General info
Senior Copywriter
Cincinnati, OH
Cincinnati, OH
Experience
Senior Copywriter (Freelance)
• Provide copywriting, editing and creative development for a wide range of B-to-B and B-to-C accounts
• Supervise junior copywriting staff
• Develop keyword-optimized copy, creative concepts and information architectures for client web sites and interactive projects
• Write and edit print ads, brochures, direct mail, newsletters, email marketing campaigns and broadcast scripts
• Produce radio and television commercials, scout and hire talent
• Develop copy, creative concepts and information architecture for client web sites and interactive projects
• Create marketing proposals and campaigns for prospective clients and current client base
• Pitch and present to new business clients on behalf of the creative team
• Supervise junior copywriting staff
• Develop keyword-optimized copy, creative concepts and information architectures for client web sites and interactive projects
• Write and edit print ads, brochures, direct mail, newsletters, email marketing campaigns and broadcast scripts
• Produce radio and television commercials, scout and hire talent
• Develop copy, creative concepts and information architecture for client web sites and interactive projects
• Create marketing proposals and campaigns for prospective clients and current client base
• Pitch and present to new business clients on behalf of the creative team
Freelance Writer
Today's Chicago Woman Magazine
• Conducted interviews and wrote bylined, feature-length articles and profiles about professional Chicago women and subjects of interest to the professional woman living in Chicago
External Relations Manager
DBSA
• Wrote and secured placement of news releases, feature stories and letters to the editor
• Worked with integrated marketing team to develop creative programs to support the DBSA mission
• Coordinated and managed database of association spokespeople
• Pitched interviews to national media and trade publications to promote DBSA programs and initiatives
• Responded to television, print, trade and radio media inquiries
• Communicated DBSA message to the media and the public on issues regarding depression and bipolar disorder
• Worked with integrated marketing team to develop creative programs to support the DBSA mission
• Coordinated and managed database of association spokespeople
• Pitched interviews to national media and trade publications to promote DBSA programs and initiatives
• Responded to television, print, trade and radio media inquiries
• Communicated DBSA message to the media and the public on issues regarding depression and bipolar disorder
Copywriter/PR Manager
AMG Advertising and PR
• Created public relations campaigns and pitched to media
• Cultivated relationships with local and national media
• Wrote and edited copy for all agency projects including ads, brochures, direct mail, web sites and newsletters
• Worked on creative development team for clients in a range of industries including food/beverage, non-profit, construction, entertainment/travel, specialty chemicals and communication
• Developed and produced marketing proposals and campaigns
• Wrote feature stories for national and international publications
• Won silver and bronze Business Marketing Association awards in 2002/2003
• Cultivated relationships with local and national media
• Wrote and edited copy for all agency projects including ads, brochures, direct mail, web sites and newsletters
• Worked on creative development team for clients in a range of industries including food/beverage, non-profit, construction, entertainment/travel, specialty chemicals and communication
• Developed and produced marketing proposals and campaigns
• Wrote feature stories for national and international publications
• Won silver and bronze Business Marketing Association awards in 2002/2003
Education
B.A. in Communication
Hiram College
New section
Awards and Recognition
2012: Silver and Bronze, Business Marketing Association Tower Awards
2011: Silver, Davey Award in six categories
2010: Gold and Bronze, Business Marketing Association Tower Awards
2009: Gold, Business Marketing Association Tower Awards
2008: Award of Excellence, Business Marketing Association Pro-Comm Awards
2011: Silver, Davey Award in six categories
2010: Gold and Bronze, Business Marketing Association Tower Awards
2009: Gold, Business Marketing Association Tower Awards
2008: Award of Excellence, Business Marketing Association Pro-Comm Awards
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