I compel strangers to take action.
My work has convinced people to try exotic new beverages, change their jobs, move their bank accounts, re-invent their appearance, and travel a quarter of the way across the globe to commune with complete strangers. (Not necessarily all at once.)
I've been writing for over a decade now. And my work runs the gamut. Print, broadcast, interactive, direct mail, out-of-home, collateral and corporate communications.