Neal Bayless

Head of Product

New York City, NY

neal@smlxl.com
917.975.9856

Creative professional responsible for the complete end-to-end user experience of shopping with FreshDirect.

Proven track record of achieving success through innovation and unwavering commitment to customer satisfaction. Learn more.

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Selected work

smlxl design - Select Projects & Clients

ADP Innovation Lab - All work under NDA. Image courtesy of https://www.constellationr.com/content/event-report-adp-s-meeting-minds
Nestle Waters NA - User Experience Lead, Huge
Nestle Waters NA - User Experience Lead, Huge
MyPublisher (Recently acquired by Shutterfly)
MyPublisher (Recently acquired by Shutterfly)
MyPublisher (Recently acquired by Shutterfly)
MyPublisher (Recently acquired by Shutterfly)
Nourish Snacks
Quantified-Self Startup, Limited Preview
Quantified-Self Startup, Limited Preview

FreshDirect - Executive Producer

FreshDirect
FreshDirect.com (use ZIP 10022 to browse)
FreshDirect.com (use ZIP 10022 to browse)
FreshDirect.com (use ZIP 10022 to browse)
FreshDirect.com (use ZIP 10022 to browse)
FreshDirect.com (use ZIP 10022 to browse)
FreshDirect.com (use ZIP 10022 to browse)
FreshDirect.com (use ZIP 10022 to browse)
FreshDirect.com (use ZIP 10022 to browse)
FreshDirect.com (use ZIP 10022 to browse)

Recent Photography: Amtrak Two-Week Unlimited

Industrial Design

Recent Photography : Traverse

Recent Photography: No Working Title

Sony Music, Old School: '97-99

Columbia Records Redesign, 1998
Columbia Records Redesign, 1998
Bob Dylan, 1998
Mariah Carey, 1997
Titanic Soundtrack, 1998
Will Smith, 1997
Sony Classical Redesign, 1999
Red Records, 1997
Kodo, 1998
The Philly Sound, 1997

Updates

Parking Helper App - Car Location (Automatically Set or Over-Ridden)
Time Tracker App - Current task
Time Tracker App - Draggable list of nested tasks
Sign In (Existing Customers)
FreshDirect.com (use ZIP 10022 to browse)
FreshDirect.com (use ZIP 10022 to browse)
FreshDirect.com (use ZIP 10022 to browse)
FreshDirect.com (use ZIP 10022 to browse)
FreshDirect.com (use ZIP 10022 to browse)
ADP Innovation Lab - All work under NDA. Image courtesy of https://www.constellationr.com/content/event-report-adp-s-meeting-minds
Nestle Waters NA - User Experience Lead, Huge
Parking Helper App - Main Window
Nourish Snacks
Nestle Waters NA - User Experience Lead, Huge
Customized typography for Seven Sins / Seven Virtues project (limited edition t-shirts, cloud tracking platform)

Nestle Waters NA (Poland Spring, Zephryhills, etc.) - User Experience Lead, Huge

Homepage
Shop by Occasion
Shop by Occasion >> BBQ
Shop by Type, Filter by Brand
Big Bottles & Dispensers
Water Bottle Calculator
Bottle ATC Confirm + Dispenser upsell
Supporting Content Strategy

Hotel Concierge CONCEPT

Concierge Concept > Checkin
Concierge Concept > Messages
Concierge Concept > Preferences
Concierge Concept >
Hotel Concierge CONCEPT
Hotel Concierge CONCEPT - WIREFRAME

MyPublisher (Recently acquired by Shutterfly)

Homepage promotion of Photo Calendars
Photo Calendar Client (HTML5)
Photo Calendars landing/personalization page
Card Category Page + Customer's Favorites
Customer's Favorites (Cards)
Proposed new Checkout screen (Cards)
Redesigned Canvas landing page, matching new UI standards

Quantified-Self Startup, Limited Preview

Journal List / Search
Create New Entry
Extensible Data Capture Framework
Set Location
Public Site - Initial Mockup
Client Site Dashboard - Initial Mockup

In Progress

Time Tracker - Current task
Time Tracker - Draggable list of nested tasks
Customized typography for Seven Sins / Seven Virtues project (limited edition t-shirts, cloud tracking platform)
Gluttony
i {heart} Milton Glaser (t-shirts & bags)

Alternate Side Parking Helper, mobile application

Main Window
Selecting ASP Day
Details of Selected Day
Car Location (Automatically Set or Over-Ridden)
Meter Mode
Current Status Retrieved from Twitter
Alert in Notification Center

View Neal's Resume for more information. |neal@smlxl.com