Neal Bayless

Head of Product

New York City, NY

neal@smlxl.com
917.975.9856

Creative professional responsible for the complete end-to-end user experience of shopping with FreshDirect.

Proven track record of achieving success through innovation and unwavering commitment to customer satisfaction. Learn more.

smlxl design - Select Projects & Clients

  • ADP Innovation Lab - All work under NDA. Image courtesy of https://www.constellationr.com/content/event-report-adp-s-meeting-minds
    ADP Innovation Lab - All work under NDA. Image courtesy of https://www.constellationr.com/content/event-report-adp-s-meeting-minds
  • Nestle Waters NA - User Experience Lead, Huge
    Nestle Waters NA - User Experience Lead, Huge
  • Nestle Waters NA - User Experience Lead, Huge
    Nestle Waters NA - User Experience Lead, Huge
  • MyPublisher (Recently acquired by Shutterfly)
    MyPublisher (Recently acquired by Shutterfly)
  • MyPublisher (Recently acquired by Shutterfly)
    MyPublisher (Recently acquired by Shutterfly)
  • MyPublisher (Recently acquired by Shutterfly)
    MyPublisher (Recently acquired by Shutterfly)
  • MyPublisher (Recently acquired by Shutterfly)
    MyPublisher (Recently acquired by Shutterfly)
  • Nourish Snacks
    Nourish Snacks
  • Seven Sins / Seven Virtues App - Charity
    Seven Sins / Seven Virtues App - Charity
  • Quantified-Self Startup, Limited Preview
    Quantified-Self Startup, Limited Preview
  • Quantified-Self Startup, Limited Preview
    Quantified-Self Startup, Limited Preview

FreshDirect - Executive Producer

  • FreshDirect
    FreshDirect
  • FreshDirect.com (use ZIP 10022 to browse)
    FreshDirect.com (use ZIP 10022 to browse)
  • FreshDirect.com (use ZIP 10022 to browse)
    FreshDirect.com (use ZIP 10022 to browse)
  • FreshDirect.com (use ZIP 10022 to browse)
    FreshDirect.com (use ZIP 10022 to browse)
  • FreshDirect.com (use ZIP 10022 to browse)
    FreshDirect.com (use ZIP 10022 to browse)
  • FreshDirect.com (use ZIP 10022 to browse)
    FreshDirect.com (use ZIP 10022 to browse)
  • FreshDirect.com (use ZIP 10022 to browse)
    FreshDirect.com (use ZIP 10022 to browse)
  • FreshDirect.com (use ZIP 10022 to browse)
    FreshDirect.com (use ZIP 10022 to browse)
  • FreshDirect.com (use ZIP 10022 to browse)
    FreshDirect.com (use ZIP 10022 to browse)
  • FreshDirect.com (use ZIP 10022 to browse)
    FreshDirect.com (use ZIP 10022 to browse)

Recent Photography: Amtrak Two-Week Unlimited

Industrial Design

Recent Photography : Traverse

Recent Photography: No Working Title

Sony Music, Old School: '97-99

  • Columbia Records Redesign, 1998
    Columbia Records Redesign, 1998
  • Columbia Records Redesign, 1998
    Columbia Records Redesign, 1998
  • Bob Dylan, 1998
    Bob Dylan, 1998
  • Mariah Carey, 1997
    Mariah Carey, 1997
  • Titanic Soundtrack, 1998
    Titanic Soundtrack, 1998
  • Will Smith, 1997
    Will Smith, 1997
  • Sony Classical Redesign, 1999
    Sony Classical Redesign, 1999
  • Red Records, 1997
    Red Records, 1997
  • Kodo, 1998
    Kodo, 1998
  • The Philly Sound, 1997
    The Philly Sound, 1997

Updates

  • Parking Helper App - Car Location (Automatically Set or Over-Ridden)
    Parking Helper App - Car Location (Automatically Set or Over-Ridden)
  • Time Tracker App - Current task
    Time Tracker App - Current task
  • Time Tracker App - Draggable list of nested tasks
    Time Tracker App - Draggable list of nested tasks
  • Sign In (Existing Customers)
    Sign In (Existing Customers)
  • FreshDirect.com (use ZIP 10022 to browse)
    FreshDirect.com (use ZIP 10022 to browse)
  • FreshDirect.com (use ZIP 10022 to browse)
    FreshDirect.com (use ZIP 10022 to browse)
  • FreshDirect.com (use ZIP 10022 to browse)
    FreshDirect.com (use ZIP 10022 to browse)
  • FreshDirect.com (use ZIP 10022 to browse)
    FreshDirect.com (use ZIP 10022 to browse)
  • FreshDirect.com (use ZIP 10022 to browse)
    FreshDirect.com (use ZIP 10022 to browse)
  • ADP Innovation Lab - All work under NDA. Image courtesy of https://www.constellationr.com/content/event-report-adp-s-meeting-minds
    ADP Innovation Lab - All work under NDA. Image courtesy of https://www.constellationr.com/content/event-report-adp-s-meeting-minds
  • Nestle Waters NA - User Experience Lead, Huge
    Nestle Waters NA - User Experience Lead, Huge
  • Parking Helper  App - Main Window
    Parking Helper App - Main Window
  • Nourish Snacks
    Nourish Snacks
  • Nestle Waters NA - User Experience Lead, Huge
    Nestle Waters NA - User Experience Lead, Huge
  • Customized typography for Seven Sins / Seven Virtues project (limited edition t-shirts, cloud tracking platform)
    Customized typography for Seven Sins / Seven Virtues project (limited edition t-shirts, cloud tracking platform)

Nestle Waters NA (Poland Spring, Zephryhills, etc.) - User Experience Lead, Huge

  • Homepage
    Homepage
  • Shop by Occasion
    Shop by Occasion
  • Shop by Occasion >> BBQ
    Shop by Occasion >> BBQ
  • Shop by Type, Filter by Brand
    Shop by Type, Filter by Brand
  • Big Bottles & Dispensers
    Big Bottles & Dispensers
  • Water Bottle Calculator
    Water Bottle Calculator
  • Bottle ATC Confirm + Dispenser upsell
    Bottle ATC Confirm + Dispenser upsell
  • Supporting Content Strategy
    Supporting Content Strategy

Hotel Concierge CONCEPT

  • Concierge Concept > Checkin
    Concierge Concept > Checkin
  • Concierge Concept > Messages
    Concierge Concept > Messages
  • Concierge Concept > Preferences
    Concierge Concept > Preferences
  • Concierge Concept >
    Concierge Concept >
  • Hotel Concierge CONCEPT
    Hotel Concierge CONCEPT
  • Hotel Concierge CONCEPT - WIREFRAME
    Hotel Concierge CONCEPT - WIREFRAME

MyPublisher (Recently acquired by Shutterfly)

  • Homepage promotion of Photo Calendars
    Homepage promotion of Photo Calendars
  • Photo Calendar Client (HTML5)
    Photo Calendar Client (HTML5)
  • Photo Calendars landing/personalization page
    Photo Calendars landing/personalization page
  • Card Category Page + Customer's Favorites
    Card Category Page + Customer's Favorites
  • Customer's Favorites (Cards)
    Customer's Favorites (Cards)
  • Proposed new Checkout screen (Cards)
    Proposed new Checkout screen (Cards)
  • Redesigned Canvas landing page, matching new UI standards
    Redesigned Canvas landing page, matching new UI standards

Quantified-Self Startup, Limited Preview

  • Journal List / Search
    Journal List / Search
  • Create New Entry
    Create New Entry
  • Extensible Data Capture Framework
    Extensible Data Capture Framework
  • Set Location
    Set Location
  • Public Site - Initial Mockup
    Public Site - Initial Mockup
  • Client Site Dashboard - Initial Mockup
    Client Site Dashboard - Initial Mockup

In Progress

  • Time Tracker - Current task
    Time Tracker - Current task
  • Time Tracker - Draggable list of nested tasks
    Time Tracker - Draggable list of nested tasks
  • Customized typography for Seven Sins / Seven Virtues project (limited edition t-shirts, cloud tracking platform)
    Customized typography for Seven Sins / Seven Virtues project (limited edition t-shirts, cloud tracking platform)
  • Gluttony
    Gluttony
  • i {heart} Milton Glaser (t-shirts & bags)
    i {heart} Milton Glaser (t-shirts & bags)

Alternate Side Parking Helper, mobile application

  • Main Window
    Main Window
  • Selecting ASP Day
    Selecting ASP Day
  • Details of Selected Day
    Details of Selected Day
  • Car Location (Automatically Set or Over-Ridden)
    Car Location (Automatically Set or Over-Ridden)
  • Meter Mode
    Meter Mode
  • Current Status Retrieved from Twitter
    Current Status Retrieved from Twitter
  • Alert in Notification Center
    Alert in Notification Center