sacha penoucos
creative director, content developer & executive producer
General info
creative director, content developer & executive producer
Miami, Fl
Miami, Fl
Creative Director and Sr. Producer with 14 years of experience // Full knowledge of branding, marketing, corporate and on air promotions production // Managed production teams in house, and from agencies in countries including Argentina, Brazil, Colombia, Mexico and the U.S // Leads by example and builds talent // Strong writing skills // Recognized with several Promax and other awards // Experience with 3D, design and editing softwares // Fully bilingual in Spanish/English, proficient in Portuguese.
Experience
sr manager on air promotions
RESPONSIBILITIES
Created, planned and supervised 360° advertising campaigns, promotions and branding elements for:
- local marketing offices in latin america.
- 3 exclusive channels: OnDIRECTV, DIRECTV sports and DIRECTV HD.
- the FIFA 2010 World Cup and other special events.
- PPV movies.
- new DIRECTV product launches.
- premium programming packages.
- corporate, sales and marketing videos.
Provided creative direction for on air promotions and campaigns, image spots, print ads & billboards.
Managed team of writers, editors, producers and music supervisors.
Supervised out of house productions with vendors.
Led brainstorms sessions.
Directed live action shoots in multiple foreign countries.
Created and supervised production schedule.
QC all on air elements.
ACHIEVEMENTS
Reduced production costs by 25%.
Record audience during FIFA 2010 World Cup.
OnDIRECTV placed in top 20 for 2 consecutive years.
Created, planned and supervised 360° advertising campaigns, promotions and branding elements for:
- local marketing offices in latin america.
- 3 exclusive channels: OnDIRECTV, DIRECTV sports and DIRECTV HD.
- the FIFA 2010 World Cup and other special events.
- PPV movies.
- new DIRECTV product launches.
- premium programming packages.
- corporate, sales and marketing videos.
Provided creative direction for on air promotions and campaigns, image spots, print ads & billboards.
Managed team of writers, editors, producers and music supervisors.
Supervised out of house productions with vendors.
Led brainstorms sessions.
Directed live action shoots in multiple foreign countries.
Created and supervised production schedule.
QC all on air elements.
ACHIEVEMENTS
Reduced production costs by 25%.
Record audience during FIFA 2010 World Cup.
OnDIRECTV placed in top 20 for 2 consecutive years.
sr manager on air promotions
RESPONSIBILITIES
Produced the promotional campaigns for the channel launch in Latin America.
Managed production of VH1 on air promos, tune ins, teasers, fillers, menues and ID’s.
Produced and directed promotional and branding campaigns for Vh1.
Supervised in house production team, vendors and talents.
Directed live action shoots for promos.
ACHIEVEMENTS
VH1 in placed Top 10 for two consecutive years.
Received Promax awards for best on air campaigns, on air promotions, station id´s, editing and judges choice award.
Produced the promotional campaigns for the channel launch in Latin America.
Managed production of VH1 on air promos, tune ins, teasers, fillers, menues and ID’s.
Produced and directed promotional and branding campaigns for Vh1.
Supervised in house production team, vendors and talents.
Directed live action shoots for promos.
ACHIEVEMENTS
VH1 in placed Top 10 for two consecutive years.
Received Promax awards for best on air campaigns, on air promotions, station id´s, editing and judges choice award.
Owner
Big Yellow Frog Productions
Creative consulting for USA networks, supervised the relocation of a creative team from Mexico to Argentina.
Set up a cost effective production facility and served many clients including MTV, Nickelodeon, Discovery, USA Network and Burger King.
Produced and directed on air campaigns, teasers, tune ins, station id’s, fillers and menus.
Directed live action shoots for promos.
Set up a cost effective production facility and served many clients including MTV, Nickelodeon, Discovery, USA Network and Burger King.
Produced and directed on air campaigns, teasers, tune ins, station id’s, fillers and menus.
Directed live action shoots for promos.
producer
RESPONSIBILITIES
Edited movie trailers for 3 movie channels.
Produced and directed on air promos, shows and branding elements.
Supervised out of house productions.
Directed long format shows for Canal (á).
Directed live action shoots for promos.
Managed a team of 3 editors.
Edited movie trailers for 3 movie channels.
Produced and directed on air promos, shows and branding elements.
Supervised out of house productions.
Directed long format shows for Canal (á).
Directed live action shoots for promos.
Managed a team of 3 editors.
Education
audio visual design
tv and film production
Hermida tv and film School
creative scriptwriting
View sacha's Portfolio for work samples.|sach2572@gmail.com|PhoneNumber object (36286) mobile