Digital Brand Specialist (eCommerce)

Creative CircleinMcLean, Virginia

Responsibilities:

- The Digital Brand Specialist will be focused on building an exceptional consumer experience.

- Responsible for developing effective onsite merchandising strategies to drive increased visitation, time on page, conversion, and brand perception.

- Combine data, consumer insights, and a creative eye to manage and optimize content

- Manage a brand site from end-to-end, including: product intake, creative development of assets, content calendaring, and performance reporting

- Support the content management and reporting of Enterprise level and brand umbrella

- Manage the marketing relationship with 3rd party agencies supporting the site and related pages for all platform content in collaboration with cross-functional teams

- Identify and manage ongoing Experiences site optimizations from UX to affiliated content

- Engage with creative studio for the development of onsite assets including but not limited to imagery selection, copywriting, QA, approvals, asset trafficking, and budget management

- Coordinate the creative development and execution on regular email sends related to the site

- Manage any digital tagging for proper analysis and report on performance, learnings, and insights

Qualifications

- Passionate about the consumer with strong interest in understanding user behavior and driving increased engagement

- Understanding of web tracking and analytics, Adobe preferred

- Comfortable managing multiple projects and able to reprioritize and adapt as needed

- Flexible and able to work in ambiguous/changing situations

- Proactively identify and prevent potential roadblocks

- Strong creative eye and marketing knowledge, consistently aiming above the bar of expectations

- Keen eye for time/project management and attention to detail

- Copywriting and creative capabilities - image sizing, title writing - following brand guidelines

- Project management skills & strong organizational capabilities

- 3-5 years, at least 2 years digital marketing experience in an Enterprise capacity

To Apply

Email rtaylor.50394.4599@creativecircle.aplitrak.com

Candidates only! It is NOT OK for recruiters or others to solicit this company.

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