Digital Marketing Specialist

Continental Finance Companyin19808

Come join a growing financial technology company that's leading the marketplace in both the marketing and servicing of credit cards! Continental Finance Company specializes in credit card options for those consumers with less than perfect credit. We are seeking a Digital Marketing Specialist to support our Marketing team.

The Digital Marketing Specialist will support our digital marketing programs that effectively drive new customer acquisition throughout multiple digital channels. The role is responsible for digital channel account production and support of campaigns through all phases of launch and roll out, including creative development, trafficking, reporting and analysis and optimization.

Essential Functions:

  • Experience with developing and executing a variety of digital marketing channels (eg: email, social media, digital channels, website, and SEM).
  • Support the digital marketing efforts, taking on accountability for strategic recommendations around campaigns and optimization
  • Propose, develop, and evaluate innovative and digital marketing strategies
  • Planning, directing, and coordinating marketing efforts.
  • Support the social media marketing strategy and content marketing.
  • Support the website to optimize for search and lead generation.
  • Building brand awareness and positioning.
  • Support the daily execution of digital credit card customer acquisition campaigns and initiatives.
  • Identify and implement opportunities to enhance digital program performance, support new growth opportunities and optimize profitability.
  • Support relationships with strategic partners (eg: Facebook, Google, Microsoft, Amazon and others) overseeing the execution of digital marketing campaigns.
  • Leverage experience with digital media management, display prospecting and re-targeting, paid search, email, referral marketing, as well as web analytics tools and A/B testing.
  • Master Keyword Research, On-Page Ranking Factors and Link Building experience.
  • Execute other marketing campaigns and programs as needed.

The ideal candidate will have the following:

  • A bachelor's degree is desired and at least 4 years of experience in a related digital marketing role.
  • Experience with Email Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Marketing and/or Referral Marketing and be familiar with a variety of these fields' concepts, practices, and procedures.
  • Experience conducting analysis using web analytics, a/b testing, and campaign management tools / platforms like Google Analytics, Bright Edge and Cision and/or others.
  • At least 2 years of experience in marketing for financial services/fintech or another highly regulated industry
  • At least 2 years of experience driving customer acquisition and creative strategy
  • A wide degree of creativity and latitude.
  • Previous experience in credit card marketing is a plus.

Why Continental Finance?

Continental Finance Company ("CFC") is one of America's leading marketers and servicers of credit cards for consumers with less-than-perfect credit. Since the Company's founding in 2005, CFC has prided itself on its corporate responsibility to customers in terms of a strong customer support program, fair treatment, and responsible lending. With our success, we have also grown into an innovative financial tech company! With a state-of-the-art consumer underwriting, marketing, and servicing platform, we provide a variety of services to our consumers when other financial institutions will not accommodate them. We are proud to provide access to credit products and excellent services to consumers who are largely overlooked by traditional credit card issuers.

CFC is seeking bright, energetic individuals that will help us grow and develop together! We uphold a promise to treat our employees with the same care and concern as we do our customers. We offer all employees competitive compensation and benefits in an exciting, fast-paced business casual environment. Join our growing team and apply online today at!

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