The Search Engine Optimization (SEO) Marketing Specialist develops, optimizes and executes search engine strategy for the university's key marketing and communications priorities. This position will analyze, review and implement changes to digital content so it is optimized for organic search to drive inbound traffic and improve rankings. The SEO Specialist needs to have in-depth understanding of SEOstrategies, knowledge of multiple analytics and tracking tools, and experience in creating marketing plans and reports to share with team members, campus partners and senior leadership. S/he will also be critical in shaping strategy for the creation of original content and digital marketing campaigns to engage our audiences and improve the university's relevancy.
Additionally, the specialist will manage the university's enterprise search engine platform in partnership with the Division of Information Technology. S/he will provide insights into users' search terms, refine display of search results and rank relevant pages and content, with the goal of delivering a reliable, accurate and intuitive search experience to internal and external web visitors.
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