Social Media Marketing using Facebook and Instagram



Facebook and Instagram can be considered as two of the most popular social media networks. They can effectively be used for taking your marketing efforts to the next level. If you are looking forward to market your business without spending a fortune, Facebook is one of the greatest options available to consider. Here is a list of few proven strategies, which you can use as a social media promoter to get the most out of Facebook and Instagram marketing.


  • Use Facebook pages
  • Use one minute videos
  • Create a link within your videos
  • Boost the post and stick to it

It is extremely important for every business out there in the world to have their own Facebook pages. Facebook pages can deliver a useful message to people in a convenient manner. For example, if you have an important message to be shared with audience, you can think about using a live broadcast video. Then you can sponsor your video and make it visible to the target audience groups. As a result, you will be able to get a lot of visibility for the video you upload. You will need to spend about one dollar a day to boost a video. However, it can deliver amazing results to you in the long run. A startup will not have any issues with spending just one dollar per day to get enhanced visibility via Facebook. However, Facebook boosting will not deliver positive results to you at the very first instance. You need to keep on testing and figure out the best strategy that can deliver positive results to your business.


It is true that Facebook videos are in a position to deliver amazing results to your Facebook marketing. However, you need to be careful to keep them short as much as possible. People who browse social media don’t prefer to stick to a specific post for a long period of time. They are willing to extract information within the shortest possible time. As a result, you need to restrict the duration of your videos to one minute. Then more people will start watching your videos and you will be able to get your message across.


You will not be able to tell everything to your audience within just one video. Hence, you need to be careful to come up with an effective strategy. That’s where you can think about linking the videos or posts that you upload. When you want to share a piece of information, which differentiate from the original topic, you can simply create another video or post. Then you can create the link in between them. This is a better strategy available for you to follow instead of creating long posts where nobody would like to watch.


Most of the people do the mistake of boosting the video and leaving it alone. You shouldn’t do this mistake. You need to boost the post and then keep an eye on it. This will assist you to optimize the post along with time. For example, the trends in the world might change few hours after you boost it. Then it is important for you to change your target audience or do any other changes that are required to get the most out of money that you spend on boosting.